{"id":526249,"date":"2025-08-20T10:43:28","date_gmt":"2025-08-20T08:43:28","guid":{"rendered":"https:\/\/highxtar.com\/?p=526249"},"modified":"2025-08-20T10:43:29","modified_gmt":"2025-08-20T08:43:29","slug":"la-beaute-louis-vuitton-prepares-for-its-grand-debut","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/la-beaute-louis-vuitton-prepares-for-its-grand-debut\/","title":{"rendered":"La Beaut\u00e9 Louis Vuitton prepares for its grand debut"},"content":{"rendered":"\n

The first campaign has just been unveiled.<\/h2>\n\n\n\n

After months of anticipation, the doors are finally opening on the Maison<\/em>‘s new category, expanding its creative universe into makeup. And, as expected, the debut is signed by Pat McGrath<\/a><\/strong>, one of the most influential figures in the industry, who now takes on the role of Creative<\/strong> Director<\/strong> of Cosmetics Louis Vuitton<\/strong>.<\/p>\n\n\n\n

The campaign, captured by the great Steven Meisel<\/strong> and directed by Damien Krisl<\/strong>, celebrates the transformative power of beauty with a cast that exudes diversity and magnetism: Hoyeon<\/strong>, Korean actress and ambassador for the House, poses alongside models Ida Heiner<\/strong>, Chu Wong<\/strong> and Awar Odhiang<\/strong>. Together they create a dreamlike universe where reality is barely distinguishable from imagination, marked by intense tones.<\/p>\n\n\n\n

This inaugural collection comprises up to 55 shades of Rouge LV <\/em>lipstick, 10 versions of Baume LV<\/em> balms and 8 colour harmonies of Ombres<\/em> LV<\/em> eyeshadows. Each product is conceived as an artistic object that dialogues with the Maison<\/em>‘s heritage in trunk craftsmanship, culture and aesthetic innovation, always under McGrath<\/strong>‘s radical vision.<\/p>\n\n\n\n

The launch is scheduled for 29 August<\/strong>, both in physical boutiques and on the official website<\/a><\/strong>. In the meantime, discover the official images from the campaign.<\/p>\n\n\n\n

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The inaugural collection consists of up to 55 shades of Rouge LV lipstick, 10 versions of Baume LV balms and 8 colour harmonies of Ombres LV eyeshadows.<\/p>\n","protected":false},"author":27,"featured_media":526246,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1982],"tags":[945],"class_list":["post-526249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en","tag-louis-vuitton-en"],"acf":[],"yoast_head":"\nLa Beaut\u00e9 Louis Vuitton prepares for its grand debut - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The inaugural collection consists of up to 55 shades of Rouge LV lipstick, 10 versions of Baume LV balms and 8 colour harmonies of Ombres LV eyeshadows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/la-beaute-louis-vuitton-prepares-for-its-grand-debut\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Beaut\u00e9 Louis Vuitton prepares for its grand debut\" \/>\n<meta property=\"og:description\" content=\"The inaugural collection consists of up to 55 shades of Rouge LV lipstick, 10 versions of Baume LV balms and 8 colour harmonies of Ombres LV eyeshadows.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/la-beaute-louis-vuitton-prepares-for-its-grand-debut\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-20T08:43:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T08:43:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/08\/thumb-louis-vuitton-beaute.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/la-beaute-louis-vuitton-prepares-for-its-grand-debut\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/la-beaute-louis-vuitton-prepares-for-its-grand-debut\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"La Beaut\u00e9 Louis Vuitton prepares for its grand debut\",\"datePublished\":\"2025-08-20T08:43:28+00:00\",\"dateModified\":\"2025-08-20T08:43:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/la-beaute-louis-vuitton-prepares-for-its-grand-debut\\\/\"},\"wordCount\":207,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/la-beaute-louis-vuitton-prepares-for-its-grand-debut\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/thumb-louis-vuitton-beaute.jpg\",\"keywords\":[\"Louis Vuitton\"],\"articleSection\":[\"Beauty\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/la-beaute-louis-vuitton-prepares-for-its-grand-debut\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/la-beaute-louis-vuitton-prepares-for-its-grand-debut\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/la-beaute-louis-vuitton-prepares-for-its-grand-debut\\\/\",\"name\":\"La Beaut\u00e9 Louis Vuitton prepares for its grand debut - 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