{"id":527086,"date":"2025-08-26T11:45:34","date_gmt":"2025-08-26T09:45:34","guid":{"rendered":"https:\/\/highxtar.com\/?p=527086"},"modified":"2025-08-26T11:45:36","modified_gmt":"2025-08-26T09:45:36","slug":"levis-icons-through-shaboozey","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/levis-icons-through-shaboozey\/","title":{"rendered":"Levi’s\u00ae icons through Shaboozey"},"content":{"rendered":"\n

‘Icons’<\/em> is the latest global campaign celebrating three of the most iconic pieces: the 501\u00ae Original, the Trucker Jacket and the Western Shirt.<\/h2>\n\n\n\n
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In a narrative that connects past and present through style, irreverence and authenticity, Shaboozey<\/strong> stands out as a true star, bringing this vision to life. But he is not alone. The Grammy-nominated country artist and one of the most relevant names on the current music scene is accompanied by chef and television personality Matty Matheson<\/strong>. Together they pose under the direction of Glenn Kitson<\/strong>, a key figure at the intersection of film and culture, while the cinematography bears the signature of Galo Olivares<\/a><\/strong>. The result is three audiovisual pieces that explore the Western spirit from a contemporary perspective.<\/p>\n\n\n\n

Each short film functions as its own universe. \u201cThe Jean\u201d<\/em><\/strong> is a tribute to the 501\u00ae Original<\/strong> under the slogan \u201cStronger than most relationships. Since 1873\u201d<\/em>; \u201cThe Jacket\u201d<\/em><\/strong> is celebrated with the message \u201cMade to be remembered. Since 1967\u201d<\/em>; and \u201cThe Shirt\u201d<\/em><\/strong> stands out with the slogan \u201cThe wild soul of the West. Since 1926\u201d<\/em>.<\/p>\n\n\n\n

\u201cWorking with Levi\u2019s\u00ae is like coming home,\u201d <\/em><\/strong>says Shaboozey<\/strong>. \u201cThese Levi\u2019s\u00ae icons aren\u2019t just clothes, they\u2019re part of my history. This campaign captures just that: what makes them so special and what the spirit of the West means to me.\u201d<\/em><\/strong><\/p>\n\n\n

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