{"id":528413,"date":"2025-09-01T11:50:00","date_gmt":"2025-09-01T09:50:00","guid":{"rendered":"https:\/\/highxtar.com\/?p=528413"},"modified":"2025-09-01T11:50:01","modified_gmt":"2025-09-01T09:50:01","slug":"tous-lands-in-berlin-and-redefines-its-store-concept","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/tous-lands-in-berlin-and-redefines-its-store-concept\/","title":{"rendered":"TOUS lands in Berlin and redefines its store concept"},"content":{"rendered":"\n

The new TOUS<\/a> store opens at Neue Sch\u00f6nhauser Str. 6<\/strong>, in the heart of the Mitte district. Under the slogan \u201cA New Bear in Town\u201d<\/strong>, it celebrates Berlin\u2019s unique energy and creativity. It is not just a store, but an experience. At the centre, a large-scale sculpture of the TOUS Bear welcomes visitors, reflecting the brand\u2019s essence and the city\u2019s bold character.<\/p>\n\n\n\n

The interior combines organic shapes and expressive colours. TOUS\u2019s jewellery heritage blends with Berlin\u2019s urban and contemporary style. Every detail invites visitors to explore collections of jewellery, bags and accessories. In addition, infinity bracelets<\/strong> and bag customisation are offered, creating unique moments for each visitor.<\/p>\n\n\n\n

This global concept, unique in the world, aims to bring the brand closer to the local community and Berlin\u2019s culture. The opening is part of the second phase of the strategic GEM (Growth, Elevation, Mindset)<\/strong> plan, which drives TOUS\u2019s expansion in key cities and reinforces sustainable growth.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Anna Si\u00f3, TOUS\u2019s Marketing and Communications Director, emphasises that Berlin has an incomparable energy, where history, creativity and freedom coexist on every corner<\/strong>. She adds that the brand wants to be part of that conversation and build real connections with people.<\/p>\n\n\n\n

Meanwhile, Carlos Soler-Duffo, TOUS\u2019s CEO, highlights that the opening marks a milestone within the GEM plan<\/strong>, describing it as a gateway to the world with a unique store model that allows the brand to continue elevating itself and connect authentically with its customers.<\/p>\n\n\n\n

With this opening, TOUS<\/a> brings its creative spirit to the city, blending accessible luxury, innovation and urban culture in Berlin.<\/p>\n","protected":false},"excerpt":{"rendered":"

TOUS, the jewellery brand known for its iconic bear, makes its debut in Berlin with its first store in the German capital.<\/p>\n","protected":false},"author":50,"featured_media":528381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[],"class_list":["post-528413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en"],"acf":[],"yoast_head":"\nTOUS lands in Berlin and redefines its store concept - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"TOUS, the jewellery brand known for its iconic bear, makes its debut in Berlin with its first store in the German capital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/tous-lands-in-berlin-and-redefines-its-store-concept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOUS lands in Berlin and redefines its store concept\" \/>\n<meta property=\"og:description\" content=\"TOUS, the jewellery brand known for its iconic bear, makes its debut in Berlin with its first store in the German capital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/tous-lands-in-berlin-and-redefines-its-store-concept\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-01T09:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-01T09:50:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-TOUS-Berlin.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/tous-lands-in-berlin-and-redefines-its-store-concept\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/tous-lands-in-berlin-and-redefines-its-store-concept\\\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"TOUS lands in Berlin and redefines its store concept\",\"datePublished\":\"2025-09-01T09:50:00+00:00\",\"dateModified\":\"2025-09-01T09:50:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/tous-lands-in-berlin-and-redefines-its-store-concept\\\/\"},\"wordCount\":276,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/tous-lands-in-berlin-and-redefines-its-store-concept\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Thumb-TOUS-Berlin.png\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/tous-lands-in-berlin-and-redefines-its-store-concept\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/tous-lands-in-berlin-and-redefines-its-store-concept\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/tous-lands-in-berlin-and-redefines-its-store-concept\\\/\",\"name\":\"TOUS lands in Berlin and redefines its store concept - 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