{"id":529106,"date":"2025-09-03T12:48:19","date_gmt":"2025-09-03T10:48:19","guid":{"rendered":"https:\/\/highxtar.com\/?p=529106"},"modified":"2025-09-03T12:48:20","modified_gmt":"2025-09-03T10:48:20","slug":"zomer-fw25-brings-its-creative-universe-to-the-streets-of-paris","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/zomer-fw25-brings-its-creative-universe-to-the-streets-of-paris\/","title":{"rendered":"Zomer FW25 brings its creative universe to the streets of Paris"},"content":{"rendered":"\n<p><a href=\"https:\/\/zomerparis.com\/?srsltid=AfmBOopgOEIs0E-GqoYmwHdbdTmHaOXI2qKDZa-_rQgxW75D9rFolfOk\" target=\"_blank\" rel=\"noreferrer noopener\">Zomer<\/a> presents its FW25 campaign, <em>Back to Front<\/em>, photographed by <strong>David Luraschi <\/strong>on the streets of <a href=\"https:\/\/highxtar.com\/en\/stephane-ashpools-universe-now-in-the-heart-of-paris\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paris<\/a>. This series revisits the playful concept introduced during the March runway show, highlighting the brand\u2019s signature playful spirit.<\/p>\n\n\n\n<p>The campaign turns the city <strong>into a stage for Zomer\u2019s imagination<\/strong>, serving as a reminder that fashion can be an expressive language and, at the same time, a celebration of the joy inherent in its DNA.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529089\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_1-768x1024.jpg\" alt=\"\" class=\"wp-image-529089\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_1-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_1-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_1-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_1-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_1.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529094\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_2-768x1024.jpg\" alt=\"\" class=\"wp-image-529094\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_2-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_2-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_2-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_2-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_2.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529079\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_3-768x1024.jpg\" alt=\"\" class=\"wp-image-529079\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_3-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_3-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_3-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_3-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_3.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529077\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_4-768x1024.jpg\" alt=\"\" class=\"wp-image-529077\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_4-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_4-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_4-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_4-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_4.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529087\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_5-768x1024.jpg\" alt=\"\" class=\"wp-image-529087\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_5-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_5-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_5-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_5-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_5.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529090\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_6-768x1024.jpg\" alt=\"\" class=\"wp-image-529090\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_6-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_6-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_6-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_6-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_6.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529095\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_7-768x1024.jpg\" alt=\"\" class=\"wp-image-529095\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_7-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_7-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_7-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_7-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_7.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529085\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_8-768x1024.jpg\" alt=\"\" class=\"wp-image-529085\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_8-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_8-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_8-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_8-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_8.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529093\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_9-768x1024.jpg\" alt=\"\" class=\"wp-image-529093\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_9-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_9-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_9-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_9-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_9.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529099\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_10-768x1024.jpg\" alt=\"\" class=\"wp-image-529099\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_10-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_10-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_10-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_10-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_10.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529075\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_11-768x1024.jpg\" alt=\"\" class=\"wp-image-529075\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_11-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_11-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_11-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_11-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_11.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529073\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_12-768x1024.jpg\" alt=\"\" class=\"wp-image-529073\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_12-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_12-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_12-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_12-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_12.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529080\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_13-768x1024.jpg\" alt=\"\" class=\"wp-image-529080\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_13-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_13-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_13-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_13-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_13.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529081\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_15-768x1024.jpg\" alt=\"\" class=\"wp-image-529081\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_15-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_15-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_15-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_15-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_15.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"529101\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_16-768x1024.jpg\" alt=\"\" class=\"wp-image-529101\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_16-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_16-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_16-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_16-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Highxtar-ZOMER-FW25-CAMPAIGN_16.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The photographic series reinforces the coherence of Zomer\u2019s creative universe and its FW25 collection,<strong> connecting the runway with urban life<\/strong> and reaffirming the brand\u2019s visual and conceptual identity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zomer\u2019s FW25 campaign, photographed by David Luraschi, revisits the brand\u2019s playful spirit and transforms the city into a stage.<\/p>\n","protected":false},"author":50,"featured_media":529104,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[],"class_list":["post-529106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zomer FW25 brings its creative universe to the streets of Paris - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Zomer FW25 campaign, photographed by David Luraschi, revisits the brand\u2019s playful spirit and transforms the city into a stage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/zomer-fw25-brings-its-creative-universe-to-the-streets-of-paris\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zomer FW25 brings its creative universe to the streets of Paris\" \/>\n<meta property=\"og:description\" content=\"Zomer FW25 campaign, photographed by David Luraschi, revisits the brand\u2019s playful spirit and transforms the city into a stage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/zomer-fw25-brings-its-creative-universe-to-the-streets-of-paris\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" 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