{"id":529385,"date":"2025-09-04T11:30:33","date_gmt":"2025-09-04T09:30:33","guid":{"rendered":"https:\/\/highxtar.com\/?p=529385"},"modified":"2025-09-04T11:30:34","modified_gmt":"2025-09-04T09:30:34","slug":"this-is-the-new-identity-of-other-stories-with-jonathan-saunders","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/this-is-the-new-identity-of-other-stories-with-jonathan-saunders\/","title":{"rendered":"This is the new identity of & Other Stories with Jonathan Saunders"},"content":{"rendered":"\n

The changes at & Other Stories after Jonathan Saunders\u2019 arrival include an uppercase logo replacing the previous handwritten design <\/strong>and a refreshed communication style, aiming to strengthen self-expression and update the H&M<\/a> Group brand\u2019s positioning.<\/p>\n\n\n\n

The first collection under his direction, Autumn\/Winter 2025-2026, launches with the September Chapter. Saunders describes it as \u201cmodern nostalgia\u201d, with references to the 60s, 70s and 90s<\/strong>. The pieces explore wide silhouettes, vintage-inspired textures and materials such as mohair, jacquard, corduroy and crocodile-effect leather.<\/p>\n\n\n\n

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Among the standout looks are a crocodile-effect leather bomber<\/strong> paired with corduroy trousers and a half-zip jumper, pencil or circle skirts with scarf-detail blouses, oversized wool coats and mohair sweaters with denim. Accessories follow the same line, featuring 70s-inspired tinted sunglasses, chunky gold necklaces and leather bowling-style bags.<\/p>\n\n\n

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With this launch, & Other Stories<\/a> begins a new chapter of growth and repositioning <\/strong>under the creative direction of Jonathan Saunders.<\/p>\n","protected":false},"excerpt":{"rendered":"

& Other Stories unveils a new brand image following the appointment of Jonathan Saunders as creative director last April.<\/p>\n","protected":false},"author":50,"featured_media":529375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[],"class_list":["post-529385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en"],"acf":[],"yoast_head":"\nThis is the new identity of & Other Stories with Jonathan Saunders - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"& Other Stories unveils a new brand image following the appointment of Jonathan Saunders as creative director last April.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/this-is-the-new-identity-of-other-stories-with-jonathan-saunders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This is the new identity of & Other Stories with Jonathan Saunders\" \/>\n<meta property=\"og:description\" content=\"& Other Stories unveils a new brand image following the appointment of Jonathan Saunders as creative director last April.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/this-is-the-new-identity-of-other-stories-with-jonathan-saunders\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T09:30:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T09:30:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-J-Other-Stories-jonathan-Saunders.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/this-is-the-new-identity-of-other-stories-with-jonathan-saunders\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/this-is-the-new-identity-of-other-stories-with-jonathan-saunders\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"This is the new identity of & Other Stories with Jonathan Saunders\",\"datePublished\":\"2025-09-04T09:30:33+00:00\",\"dateModified\":\"2025-09-04T09:30:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/this-is-the-new-identity-of-other-stories-with-jonathan-saunders\/\"},\"wordCount\":164,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/this-is-the-new-identity-of-other-stories-with-jonathan-saunders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-J-Other-Stories-jonathan-Saunders.png\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/this-is-the-new-identity-of-other-stories-with-jonathan-saunders\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/this-is-the-new-identity-of-other-stories-with-jonathan-saunders\/\",\"url\":\"https:\/\/highxtar.com\/en\/this-is-the-new-identity-of-other-stories-with-jonathan-saunders\/\",\"name\":\"This is the new identity of & Other Stories with Jonathan Saunders - 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