{"id":529711,"date":"2025-09-04T13:42:03","date_gmt":"2025-09-04T11:42:03","guid":{"rendered":"https:\/\/highxtar.com\/?p=529711"},"modified":"2025-09-04T13:42:03","modified_gmt":"2025-09-04T11:42:03","slug":"alo-launches-the-second-drop-of-its-campaign-with-the-new-green-olive-colour","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/alo-launches-the-second-drop-of-its-campaign-with-the-new-green-olive-colour\/","title":{"rendered":"ALO launches the second drop of its campaign with the new \u201cGreen Olive\u201d colour"},"content":{"rendered":"\n

Fresh from its debut in the footwear universe, ALO<\/a><\/strong>, the Los Angeles-born lifestyle brand, returns with a new statement that transcends fashion to enter the realm of philosophy of life. In partnership with Kendall Jenner, the brand has unveiled its Fall 2025 campaign, a visual ode to the concept that true luxury is wellbeing.<\/p>\n\n\n\n

Shot in Amangiri, Utah\u2014one of the most iconic settings of minimalist architecture in the middle of the desert\u2014the campaign captures Jenner riding through endless landscapes, engaged in mindful gestures and wrapped in a narrative that understands luxury not as excess, but as freedom, space and ease. A reinterpretation of wellness as an aspirational state, elevated to the level of an aesthetic experience.<\/p>\n\n\n\n

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Beyond being the face of the brand, Jenner has established herself as an essential part of the project’s creative direction, contributing her refined vision and personal commitment to self-care. The Core Capsule collection, personally selected by the model, brings together ten essential pieces that encapsulate ALO’s identity.<\/p>\n\n\n\n

\u2018For me, wellness is an intimate ritual that permeates everything I do: travelling, working or simply being at home. ALO’s philosophy is exactly that: a constant reminder to take care of yourself from the inside out. That’s why collaborating on this campaign, and doing so in a place as powerful as Amangiri, felt inevitable,\u2019 says Jenner.<\/p>\n\n\n\n

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Following this initial rollout, ALO is moving forward with the second phase of the campaign, which introduces the new shade \u201cGreen Olive\u201d, an earthy hue that amplifies the narrative of connection with nature and organic balance.<\/p>\n\n\n\n

The complete proposal is now available on the brand’s website<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In partnership with Kendall Jenner, the brand has unveiled its Fall 2025 campaign, a visual ode to the concept that true luxury is wellbeing.<\/p>\n","protected":false},"author":22,"featured_media":529709,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1639],"class_list":["post-529711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-kendall-jenner-en"],"acf":[],"yoast_head":"\nALO launches the second drop of its campaign with the new \u201cGreen Olive\u201d colour - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"In partnership with Kendall Jenner, the brand has unveiled its Fall 2025 campaign, a visual ode to the concept that true luxury is wellbeing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/alo-launches-the-second-drop-of-its-campaign-with-the-new-green-olive-colour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALO launches the second drop of its campaign with the new \u201cGreen Olive\u201d colour\" \/>\n<meta property=\"og:description\" content=\"In partnership with Kendall Jenner, the brand has unveiled its Fall 2025 campaign, a visual ode to the concept that true luxury is wellbeing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/alo-launches-the-second-drop-of-its-campaign-with-the-new-green-olive-colour\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T11:42:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/highxtar-alo-yoga-destacada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar Piera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar Piera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/alo-launches-the-second-drop-of-its-campaign-with-the-new-green-olive-colour\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/alo-launches-the-second-drop-of-its-campaign-with-the-new-green-olive-colour\/\"},\"author\":{\"name\":\"Mar Piera\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789\"},\"headline\":\"ALO launches the second drop of its campaign with the new \u201cGreen Olive\u201d colour\",\"datePublished\":\"2025-09-04T11:42:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/alo-launches-the-second-drop-of-its-campaign-with-the-new-green-olive-colour\/\"},\"wordCount\":285,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/alo-launches-the-second-drop-of-its-campaign-with-the-new-green-olive-colour\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/highxtar-alo-yoga-destacada.jpg\",\"keywords\":[\"Kendall Jenner\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/alo-launches-the-second-drop-of-its-campaign-with-the-new-green-olive-colour\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/alo-launches-the-second-drop-of-its-campaign-with-the-new-green-olive-colour\/\",\"url\":\"https:\/\/highxtar.com\/en\/alo-launches-the-second-drop-of-its-campaign-with-the-new-green-olive-colour\/\",\"name\":\"ALO launches the second drop of its campaign with the new \u201cGreen Olive\u201d colour - 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