{"id":529956,"date":"2025-09-05T13:37:10","date_gmt":"2025-09-05T11:37:10","guid":{"rendered":"https:\/\/highxtar.com\/?p=529956"},"modified":"2025-09-05T13:37:12","modified_gmt":"2025-09-05T11:37:12","slug":"tommy-hilfiger-reinvents-preppy-with-jisoo","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/tommy-hilfiger-reinvents-preppy-with-jisoo\/","title":{"rendered":"Tommy Hilfiger reinvents \u2018preppy\u2019 with JISOO"},"content":{"rendered":"\n

JISOO brings her elegance and confidence to a classic American style reinterpreted for today in Tommy Hilfiger\u2019s The Hilfiger Racing Club<\/em>. The campaign blends the nostalgia of luxury motorsport<\/strong> with a bold, modern spirit, redefining \u2018preppy\u2019 beyond traditional rules.<\/p>\n\n\n\n

JISOO adds her personal touch to the brand\u2019s iconic codes<\/strong>. Photographed by Yoon Ji Yong, she demonstrates her timeless presence and distinctive individuality, consolidating her role within Tommy Hilfiger\u2019s <\/a>global family.<\/p>\n\n\n\n

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The collection draws inspiration from New York<\/strong>, playing with layers, textures, and references to collegiate wardrobes. Navy coats, emblem sweaters, camel jackets, and pleated looks are combined with relaxed tailoring and striped knit details.<\/p>\n\n\n\n

\u201cReimagining the \u2018preppy\u2019 style has been central to my creative vision for 40 years,\u201d says Tommy Hilfiger. The campaign reflects how the brand merges American classicism with contemporary culture<\/strong>, taking \u2018preppy\u2019 to the racetrack in a renewed and liberated version. This reinterpretation honours tradition while adopting a modern and precise approach.<\/p>\n\n\n

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Tommy Hilfiger Autumn 2025 collection with JISOO will be available on tommy.com<\/a>, in physical stores, and at selected department stores. The global launch is scheduled for 26 August<\/strong>, accompanied by activations and experiences that expand the brand\u2019s narrative.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tommy Hilfiger presents The Hilfiger Racing Club, its Autumn 2025 campaign, starring JISOO.<\/p>\n","protected":false},"author":50,"featured_media":529958,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1051],"class_list":["post-529956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-tommy-hilfiger-en"],"acf":[],"yoast_head":"\nTommy Hilfiger reinvents \u2018preppy\u2019 with JISOO - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Tommy Hilfiger presents The Hilfiger Racing Club, its Autumn 2025 campaign, starring JISOO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/tommy-hilfiger-reinvents-preppy-with-jisoo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tommy Hilfiger reinvents \u2018preppy\u2019 with JISOO\" \/>\n<meta property=\"og:description\" content=\"Tommy Hilfiger presents The Hilfiger Racing Club, its Autumn 2025 campaign, starring JISOO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/tommy-hilfiger-reinvents-preppy-with-jisoo\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-05T11:37:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T11:37:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-jisso-tommy-hilfiger.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/tommy-hilfiger-reinvents-preppy-with-jisoo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/tommy-hilfiger-reinvents-preppy-with-jisoo\\\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"Tommy Hilfiger reinvents \u2018preppy\u2019 with JISOO\",\"datePublished\":\"2025-09-05T11:37:10+00:00\",\"dateModified\":\"2025-09-05T11:37:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/tommy-hilfiger-reinvents-preppy-with-jisoo\\\/\"},\"wordCount\":201,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/tommy-hilfiger-reinvents-preppy-with-jisoo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Thumb-jisso-tommy-hilfiger.png\",\"keywords\":[\"Tommy Hilfiger\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/tommy-hilfiger-reinvents-preppy-with-jisoo\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/tommy-hilfiger-reinvents-preppy-with-jisoo\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/tommy-hilfiger-reinvents-preppy-with-jisoo\\\/\",\"name\":\"Tommy Hilfiger reinvents \u2018preppy\u2019 with JISOO - 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