{"id":529995,"date":"2025-09-08T09:44:21","date_gmt":"2025-09-08T07:44:21","guid":{"rendered":"https:\/\/highxtar.com\/?p=529995"},"modified":"2025-09-08T09:44:22","modified_gmt":"2025-09-08T07:44:22","slug":"zara-opens-a-new-chapter-in-serrano-with-el-apartamento","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/zara-opens-a-new-chapter-in-serrano-with-el-apartamento\/","title":{"rendered":"Zara opens a new chapter in Serrano with “El Apartamento”"},"content":{"rendered":"\n

Zara<\/a> has reopened its flagship store on Calle Serrano after a full renovation led by the Elsa Urquijo <\/strong>studio, which incorporates the new experiential space “El Apartamento”<\/strong>. The store spans five floors and 2,400 square metres. It introduces new display areas, omnichannel technology, and circularity services such as garment repair and clothing collection.<\/p>\n\n\n\n

The refurbishment presents a contemporary reinterpretation of Castilian architecture. Materials such as exposed brick, reclaimed wood, iron and ceramics have been used<\/strong>. The layout transitions from darker tones on the lower floors to brighter environments on the upper levels. This is enhanced by an LED lighting<\/strong> system connected to Inditex\u2019s energy efficiency platform.<\/p>\n\n\n\n

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The main novelty is “El Apartamento”<\/strong>. This 400-square-metre space occupies the fourth floor.<\/strong> It offers a curated selection of Zara and Zara Home pieces, with limited editions and collection previews renewed on a weekly basis. It also includes a caf\u00e9 in collaboration with a local partner.<\/strong><\/p>\n\n\n\n

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With this reopening, Zara<\/a> adds the third “Apartamento” globally at its Serrano store, joining those in A Coru\u00f1a<\/strong> and Paris<\/strong>, and consolidating this experiential format within its flagship store strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zara has reopened its store on Calle Serrano after a complete renovation, which includes the new experiential space “El Apartamento”.<\/p>\n","protected":false},"author":50,"featured_media":529973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1048],"class_list":["post-529995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-zara-en"],"acf":[],"yoast_head":"\nZara opens a new chapter in Serrano with "El Apartamento" - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Zara has reopened its store on Calle Serrano after a complete renovation, which includes the new experiential space "El Apartamento".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/zara-opens-a-new-chapter-in-serrano-with-el-apartamento\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zara opens a new chapter in Serrano with "El Apartamento"\" \/>\n<meta property=\"og:description\" content=\"Zara has reopened its store on Calle Serrano after a complete renovation, which includes the new experiential space "El Apartamento".\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/zara-opens-a-new-chapter-in-serrano-with-el-apartamento\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-08T07:44:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T07:44:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-zara-serrano-apartamento.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/zara-opens-a-new-chapter-in-serrano-with-el-apartamento\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/zara-opens-a-new-chapter-in-serrano-with-el-apartamento\\\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"Zara opens a new chapter in Serrano with “El Apartamento”\",\"datePublished\":\"2025-09-08T07:44:21+00:00\",\"dateModified\":\"2025-09-08T07:44:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/zara-opens-a-new-chapter-in-serrano-with-el-apartamento\\\/\"},\"wordCount\":193,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/zara-opens-a-new-chapter-in-serrano-with-el-apartamento\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Thumb-zara-serrano-apartamento.png\",\"keywords\":[\"Zara\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/zara-opens-a-new-chapter-in-serrano-with-el-apartamento\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/zara-opens-a-new-chapter-in-serrano-with-el-apartamento\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/zara-opens-a-new-chapter-in-serrano-with-el-apartamento\\\/\",\"name\":\"Zara opens a new chapter in Serrano with \\\"El Apartamento\\\" - 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