{"id":531049,"date":"2025-09-11T10:29:46","date_gmt":"2025-09-11T08:29:46","guid":{"rendered":"https:\/\/highxtar.com\/?p=531049"},"modified":"2025-09-11T10:29:47","modified_gmt":"2025-09-11T08:29:47","slug":"camper-reopens-its-flagship-store-in-serrano","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/camper-reopens-its-flagship-store-in-serrano\/","title":{"rendered":"Camper reopens its flagship store in Serrano"},"content":{"rendered":"\n

This Camper flagship store, located on Calle Serrano, becomes the first physical space conceived by Gabriel<\/strong>, where he translates his design language beyond the product.<\/p>\n\n\n\n

The result combines brutalist references with a warm and timeless aesthetic. The space houses both Camper and CAMPERLAB<\/a><\/strong> collections<\/strong>, differentiated yet connected through a shared visual narrative. Brushed aluminium shelving illuminated from below, pedestals and marble or wooden surfaces frame the product with a museographic approach closer to a showroom than to a conventional store.<\/p>\n\n\n\n

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The lighting reinforces this idea. A soft general system is combined with strategic spotlights and light boxes that highlight the footwear as the protagonist<\/strong>. Large mirrors expand the spatial perception, while the absence of traditional shop windows removes the distance with passers-by.<\/p>\n\n\n\n

Contrasting materials\u2014laminated ebony wood, Royal Brown marble, wooden benches and geometric concrete seating<\/strong>\u2014define a solid and functional environment.<\/p>\n\n\n

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According to Gabriel, the aim was to create a permanent, sophisticated space that is consistent<\/strong> with Camper\u2019s philosophy, where innovation and tradition coexist on the same plane.<\/p>\n\n\n\n

Camper\u2019s<\/a> flagship store at Calle Serrano 24 reopened on 10 September<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Camper reopens its flagship store in Madrid following a redesign by Achilles Ion Gabriel, the brand\u2019s creative director.<\/p>\n","protected":false},"author":50,"featured_media":531033,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1428],"class_list":["post-531049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-camper-en"],"acf":[],"yoast_head":"\nCamper reopens its flagship store in Serrano - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Camper reopens its flagship store in Madrid following a redesign by Achilles Ion Gabriel, the brand\u2019s creative director.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/camper-reopens-its-flagship-store-in-serrano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Camper reopens its flagship store in Serrano\" \/>\n<meta property=\"og:description\" content=\"Camper reopens its flagship store in Madrid following a redesign by Achilles Ion Gabriel, the brand\u2019s creative director.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/camper-reopens-its-flagship-store-in-serrano\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-11T08:29:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T08:29:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-Camper-flagship-store.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/camper-reopens-its-flagship-store-in-serrano\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/camper-reopens-its-flagship-store-in-serrano\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"Camper reopens its flagship store in Serrano\",\"datePublished\":\"2025-09-11T08:29:46+00:00\",\"dateModified\":\"2025-09-11T08:29:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/camper-reopens-its-flagship-store-in-serrano\/\"},\"wordCount\":187,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/camper-reopens-its-flagship-store-in-serrano\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-Camper-flagship-store.png\",\"keywords\":[\"Camper\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/camper-reopens-its-flagship-store-in-serrano\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/camper-reopens-its-flagship-store-in-serrano\/\",\"url\":\"https:\/\/highxtar.com\/en\/camper-reopens-its-flagship-store-in-serrano\/\",\"name\":\"Camper reopens its flagship store in Serrano - 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