{"id":531626,"date":"2025-09-15T09:38:57","date_gmt":"2025-09-15T07:38:57","guid":{"rendered":"https:\/\/highxtar.com\/?p=531626"},"modified":"2025-09-15T09:42:04","modified_gmt":"2025-09-15T07:42:04","slug":"ask-ralph-ralph-laurens-ai-acting-as-a-personal-shopper","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/ask-ralph-ralph-laurens-ai-acting-as-a-personal-shopper\/","title":{"rendered":"Ask Ralph: Ralph Lauren\u2019s AI personal shopper"},"content":{"rendered":"\n<p>Coinciding with its show at New York Fashion Week, the brand unveiled <em>Ask Ralph<\/em>, <strong>an AI assistant integrated into <a href=\"https:\/\/highxtar.com\/en\/ralph-laurens-iconic-polo-bear-makes-his-big-screen-debut\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ralph Lauren\u2019s<\/a> official app<\/strong>. This is not a generic service, but a <strong>virtual stylist<\/strong> capable of responding to immediate questions such as \u201cWhat do I pair this jumper with?\u201d or \u201cWhat should I wear for a lunch?\u201d.<\/p>\n\n\n\n<p>The industry has been trying for years to take the shopping experience into the technological sphere. <a href=\"https:\/\/www.essilorluxottica.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Luxottica<\/a>, for example, had already introduced augmented reality for Ray-Ban, allowing users to try on glasses online before buying. Ralph Lauren, however, is pursuing something different: turning AI into an exclusive style guide, trained solely on the house\u2019s own codes.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@ralphlauren\/video\/7548252581928176951\" data-video-id=\"7548252581928176951\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@ralphlauren\" href=\"https:\/\/www.tiktok.com\/@ralphlauren?refer=embed\">@ralphlauren<\/a> <p>Introducing AskRalph: A <a title=\"polorlstyle\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/polorlstyle?refer=embed\">#PoloRLStyle<\/a> expert and your newest shopping companion. Available exclusively on The Ralph Lauren App, Ask Ralph serves as your personal <a title=\"ai\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ai?refer=embed\">#AI<\/a> stylist\u2014from curating looks for various occasions to gifting advice and style questions. Discover Ask Ralph on The Ralph Lauren App (US only) or via the link in bio. <a title=\"ralphlauren\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ralphlauren?refer=embed\">#RalphLauren<\/a> <a title=\"poloralphlauren\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/poloralphlauren?refer=embed\">#PoloRalphLauren<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Ralph Lauren\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7548252614808013582?refer=embed\">\u266c original sound &#8211; Ralph Lauren<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>As with any beta technology,<strong> the limitations are evident<\/strong>. A <em>Business Insider<\/em> journalist asked the bot for an office look, and the response was indeed an impeccable outfit\u2014but one hardly realistic for everyday life, including a blazer priced at nearly 900 dollars. The chatbot was able to suggest alternatives, though the prices remained far from what the average consumer could afford.<\/p>\n\n\n\n<p>And this is where the doubts begin. <em>Ask Ralph<\/em> works as a natural extension of the brand experience, <strong>evoking that \u201cAmerican dream\u201d imagery <\/strong>which for years was a status symbol. Yet it also risks remaining nothing more than a gadget for a small minority, rather than a tool that opens the Ralph Lauren universe to wider audiences.<\/p>\n\n\n\n<p>The question is whether Ralph Lauren\u2019s AI assistant, <em>Ask Ralph<\/em>, <strong>will end up consolidating itself as a visionary success<\/strong>\u2014as Polo.com did back in 2000\u2014or whether it will be relegated to the drawer of failed strategies no one remembers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The major luxury houses have begun experimenting with their own AI chatbots, and the first to make a move has been Ralph Lauren.<\/p>\n","protected":false},"author":50,"featured_media":531624,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1105],"class_list":["post-531626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-ralph-lauren-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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