{"id":532346,"date":"2025-09-17T11:22:55","date_gmt":"2025-09-17T09:22:55","guid":{"rendered":"https:\/\/highxtar.com\/?p=532346"},"modified":"2025-09-17T11:22:57","modified_gmt":"2025-09-17T09:22:57","slug":"hm-gran-via-store-returns-with-pre-loved-aw25-and-live-music","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/hm-gran-via-store-returns-with-pre-loved-aw25-and-live-music\/","title":{"rendered":"H&M Gran V\u00eda store returns with \u201cPre-Loved\u201d, AW25 and live music"},"content":{"rendered":"\n

The Gran V\u00eda space, completely refurbished and dressed with the AW25 Salvage Heritage<\/em> collection<\/strong>, introduced as a novelty the H&M Pre-Loved<\/a><\/strong> area, dedicated to second-hand and vintage. This store also incorporates interactive mirrors, RFID, self-service checkouts and a Click & Collect robot.<\/p>\n\n\n\n

The music line-up was led by Amore<\/strong>, with an intimate concert, followed by Valle<\/strong>, who continued with a locally driven DJ set. Among the guests were Camila Cisneros, Carlota Mara\u00f1\u00f3n, Mar\u00eda F. Rub\u00edes and Sof\u00eda Hamela<\/strong>, along with other regular names from Madrid\u2019s cultural scene.<\/p>\n\n\n\n

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Earlier in the day, H&M opened a public experience with live music<\/a> by Astral<\/strong>, free coffee by COFI<\/strong> and a challenge hosted by Carlota Mara\u00f1\u00f3n<\/strong>, inviting attendees to exchange old garments for current pieces from the brand, reinforcing its commitment to circular fashion.<\/p>\n\n\n\n

The womenswear collection moves between seventies references and nineties codes, with checks, argyles and Brit-pop touches in neutral tones with red and blue accents. The menswear updates wardrobe staples such as denim, bombers and relaxed tailoring through elevated textures and timeless colours.<\/p>\n\n\n\n

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With this reopening, H&M strengthens Gran V\u00eda as a strategic point<\/strong> in Madrid, aligning retail, music and new consumption dynamics.<\/p>\n","protected":false},"excerpt":{"rendered":"

H&M celebrated last night the reopening of its Gran V\u00eda flagship with an event that brought together live music, DJ sets and the local creative community.<\/p>\n","protected":false},"author":50,"featured_media":532270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1146],"class_list":["post-532346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-hm-en"],"acf":[],"yoast_head":"\nH&M Gran V\u00eda store returns with \u201cPre-Loved\u201d, AW25 and live music - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"H&M celebrated the reopening of its Gran V\u00eda flagship with an event that brought together live music, DJ sets and the local community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/hm-gran-via-store-returns-with-pre-loved-aw25-and-live-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&M Gran V\u00eda store returns with \u201cPre-Loved\u201d, AW25 and live music\" \/>\n<meta property=\"og:description\" content=\"H&M celebrated the reopening of its Gran V\u00eda flagship with an event that brought together live music, DJ sets and the local community.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/hm-gran-via-store-returns-with-pre-loved-aw25-and-live-music\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-17T09:22:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T09:22:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-HM-GRAN-VIA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/hm-gran-via-store-returns-with-pre-loved-aw25-and-live-music\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/hm-gran-via-store-returns-with-pre-loved-aw25-and-live-music\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"H&M Gran V\u00eda store returns with \u201cPre-Loved\u201d, AW25 and live music\",\"datePublished\":\"2025-09-17T09:22:55+00:00\",\"dateModified\":\"2025-09-17T09:22:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/hm-gran-via-store-returns-with-pre-loved-aw25-and-live-music\/\"},\"wordCount\":220,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/hm-gran-via-store-returns-with-pre-loved-aw25-and-live-music\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-HM-GRAN-VIA.png\",\"keywords\":[\"H&M\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/hm-gran-via-store-returns-with-pre-loved-aw25-and-live-music\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/hm-gran-via-store-returns-with-pre-loved-aw25-and-live-music\/\",\"url\":\"https:\/\/highxtar.com\/en\/hm-gran-via-store-returns-with-pre-loved-aw25-and-live-music\/\",\"name\":\"H&M Gran V\u00eda store returns with \u201cPre-Loved\u201d, AW25 and live music - 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