{"id":532408,"date":"2025-09-17T12:47:59","date_gmt":"2025-09-17T10:47:59","guid":{"rendered":"https:\/\/highxtar.com\/?p=532408"},"modified":"2025-09-17T12:48:00","modified_gmt":"2025-09-17T10:48:00","slug":"pradas-ritual-identities-celebrates-the-galleria-bag","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/","title":{"rendered":"Prada’s \u201cRitual Identities\u201d celebrates the Galleria bag"},"content":{"rendered":"\n

In a cinematic exercise that transcends the purely commercial.<\/h2>\n\n\n\n

What could be considered a simple campaign is transformed into an artistic project that invites us to rethink the boundaries between fashion, cinema and contemporary storytelling. This is how Prada<\/strong> turns the celebration of its Galleria<\/em><\/strong> bag into an act of absolutely genuine love.<\/p>\n\n\n\n

In 2025, the baton passes from Jonathan <\/strong>Glazer to Yorgos Lanthimos<\/a><\/strong>. The Greek director, renowned for his surreal and disturbing imagery, reinterprets the essence of the Prada Galleria<\/em><\/strong> through Scarlett Johansson<\/strong>, who had already starred in the previous edition. Now, for the first time, actress and director come together in the same creative space, and the result is a piece that operates as a kind of fragment suggesting the existence of a larger film, with a plot pulsing beneath the surface.<\/p>\n\n\n\n

Lanthimos<\/strong>‘ universe envelops Johansson<\/strong> in enigmatic rituals: strange gestures, repetitive actions, settings that evoke the everyday and the archetypal at the same time. The actress multiplies into different versions of herself, as if each transformation opened a door to new identities. This unfolding reflects the central thesis of the project: the fluidity of personality as an act of perpetual creation.<\/p>\n\n\n\n

Amidst this game of mirrors, the Prada Galleria<\/em><\/strong> emerges as a true narrative hub. It becomes a totem, a talisman, a vessel of energy and metamorphosis. An object that, like Scarlet<\/strong> on screen, reinvents itself season after season without ever abandoning its essential aura.<\/p>\n\n\n\n

Swipe through the gallery and discover \u201cRitual Identities\u201d<\/em><\/strong> in its entirety.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

What could be considered a simple campaign is transformed into an artistic project that invites us to rethink the boundaries between fashion, cinema and contemporary storytelling.<\/p>\n","protected":false},"author":27,"featured_media":532395,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[738],"class_list":["post-532408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-prada"],"acf":[],"yoast_head":"\nPrada's \u201cRitual Identities\u201d celebrates the Galleria bag - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"What could be considered a simple campaign is transformed into an artistic project that invites us to rethink the boundaries between fashion, cinema and contemporary storytelling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prada's \u201cRitual Identities\u201d celebrates the Galleria bag\" \/>\n<meta property=\"og:description\" content=\"What could be considered a simple campaign is transformed into an artistic project that invites us to rethink the boundaries between fashion, cinema and contemporary storytelling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-17T10:47:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T10:48:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/thumb-prada-galleria-scarlet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Prada’s \u201cRitual Identities\u201d celebrates the Galleria bag\",\"datePublished\":\"2025-09-17T10:47:59+00:00\",\"dateModified\":\"2025-09-17T10:48:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/\"},\"wordCount\":256,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/thumb-prada-galleria-scarlet.jpg\",\"keywords\":[\"Prada\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/\",\"url\":\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/\",\"name\":\"Prada's \u201cRitual Identities\u201d celebrates the Galleria bag - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/thumb-prada-galleria-scarlet.jpg\",\"datePublished\":\"2025-09-17T10:47:59+00:00\",\"dateModified\":\"2025-09-17T10:48:00+00:00\",\"description\":\"What could be considered a simple campaign is transformed into an artistic project that invites us to rethink the boundaries between fashion, cinema and contemporary storytelling.\",\"breadcrumb\":{\"@id\":\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#primaryimage\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/thumb-prada-galleria-scarlet.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/thumb-prada-galleria-scarlet.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highxtar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prada’s \u201cRitual Identities\u201d celebrates the Galleria bag\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highxtar.com\/#website\",\"url\":\"https:\/\/highxtar.com\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highxtar.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highxtar.com\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\/\/highxtar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/highxtar\",\"https:\/\/x.com\/highxtar_\",\"https:\/\/www.instagram.com\/highxtar\",\"https:\/\/www.tiktok.com\/@highxtar\",\"https:\/\/www.youtube.com\/c\/highxtarofficial\",\"https:\/\/open.spotify.com\/user\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\",\"name\":\"Paloma Molinos\",\"description\":\"Head of Content & Project Manager p.molinos@highxtar.com\",\"url\":\"https:\/\/highxtar.com\/en\/author\/palomamolinos\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Prada's \u201cRitual Identities\u201d celebrates the Galleria bag - HIGHXTAR.","description":"What could be considered a simple campaign is transformed into an artistic project that invites us to rethink the boundaries between fashion, cinema and contemporary storytelling.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/","og_locale":"en_US","og_type":"article","og_title":"Prada's \u201cRitual Identities\u201d celebrates the Galleria bag","og_description":"What could be considered a simple campaign is transformed into an artistic project that invites us to rethink the boundaries between fashion, cinema and contemporary storytelling.","og_url":"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2025-09-17T10:47:59+00:00","article_modified_time":"2025-09-17T10:48:00+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/thumb-prada-galleria-scarlet.jpg","type":"image\/jpeg"}],"author":"Paloma Molinos","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Paloma Molinos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/"},"author":{"name":"Paloma Molinos","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c"},"headline":"Prada’s \u201cRitual Identities\u201d celebrates the Galleria bag","datePublished":"2025-09-17T10:47:59+00:00","dateModified":"2025-09-17T10:48:00+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/"},"wordCount":256,"commentCount":0,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/thumb-prada-galleria-scarlet.jpg","keywords":["Prada"],"articleSection":["Fashion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/","url":"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/","name":"Prada's \u201cRitual Identities\u201d celebrates the Galleria bag - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/thumb-prada-galleria-scarlet.jpg","datePublished":"2025-09-17T10:47:59+00:00","dateModified":"2025-09-17T10:48:00+00:00","description":"What could be considered a simple campaign is transformed into an artistic project that invites us to rethink the boundaries between fashion, cinema and contemporary storytelling.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/thumb-prada-galleria-scarlet.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/thumb-prada-galleria-scarlet.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/pradas-ritual-identities-celebrates-the-galleria-bag\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"Prada’s \u201cRitual Identities\u201d celebrates the Galleria bag"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c","name":"Paloma Molinos","description":"Head of Content & Project Manager p.molinos@highxtar.com","url":"https:\/\/highxtar.com\/en\/author\/palomamolinos\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/532408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=532408"}],"version-history":[{"count":1,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/532408\/revisions"}],"predecessor-version":[{"id":532413,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/532408\/revisions\/532413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/532395"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=532408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=532408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=532408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}