{"id":533094,"date":"2025-09-22T09:43:48","date_gmt":"2025-09-22T07:43:48","guid":{"rendered":"https:\/\/highxtar.com\/?p=533094"},"modified":"2025-09-22T09:43:49","modified_gmt":"2025-09-22T07:43:49","slug":"mbfwmadrid-2025-ego-drives-emerging-fashion","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/mbfwmadrid-2025-ego-drives-emerging-fashion\/","title":{"rendered":"MBFWMadrid 2025: Ego drives emerging fashion"},"content":{"rendered":"\n<p><a href=\"https:\/\/highxtar.com\/en\/what-to-expect-from-the-40th-edition-of-mbfw-madrid\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mercedes-Benz Fashion Week Madrid<\/a> held its 82nd edition coinciding with the<strong> 40th anniversary<\/strong> of the runway. The programme once again positioned Ego at MBFWMadrid as the platform that connects the present and future of local design. Fourteen young brands presented their work through both showroom and runway.<\/p>\n\n\n\n<p>The Ego space, located in Hall 14.1 of Ifema, brought together <strong>AAA Studio<\/strong>,<strong> Alameda<\/strong>, <strong>Byan<\/strong>, <strong>Conae<\/strong>, <strong>Crypta<\/strong>, <strong>Dafne<\/strong> <strong>Per<\/strong> <strong>Se<\/strong>, <strong>Devol<\/strong>, <strong>Et\u00e9me<\/strong>, <strong>F\u00e1tima<\/strong> <strong>Mi\u00f1ana<\/strong>, <strong>Guillermo<\/strong> <strong>Justicia<\/strong>, <strong>Kolonaki<\/strong>, <strong>Paola<\/strong> <strong>Molet<\/strong>, <strong>Santamarta<\/strong> and <strong>The<\/strong> <strong>Curiousers<\/strong>. It was not just a showcase. It also functioned as a point of contact between designers and the public in a context increasingly dominated by digital.<\/p>\n\n\n\n<p>The proposals reflected very different approaches. <strong>Kolonaki<\/strong> worked from classic codes. <strong>AAA Studio<\/strong> embraced experimentation.<strong> The Curiousers<\/strong> presented a more narrative and colourful language.<\/p>\n\n\n\n<p>While Ego focused on new languages, the main runway featured established names such as <strong>Palomo<\/strong>, <strong>Pedro del Hierro<\/strong> and <strong>Adolfo Dom\u00ednguez<\/strong>. It also included<strong> Silvia Tcherassi<\/strong>, the first international guest, and extended activities across different points of the city.<\/p>\n\n\n\n<p>Since 2006, <a href=\"https:\/\/www.ifema.es\/mbfw-madrid\/ego\" target=\"_blank\" rel=\"noreferrer noopener\">Ego<\/a> has held a unique place within the MBFWMadrid ecosystem. Rather than simply launching finished collections, it proposes processes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ego marks the 40th anniversary of MBFWMadrid with fourteen emerging designers, coinciding with the runway\u2019s anniversary.<\/p>\n","protected":false},"author":50,"featured_media":533022,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[],"class_list":["post-533094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MBFWMadrid 2025: Ego drives emerging fashion - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Ego marks the 40th anniversary of MBFWMadrid with fourteen emerging designers, coinciding with the runway\u2019s anniversary.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/mbfwmadrid-2025-ego-drives-emerging-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBFWMadrid 2025: Ego drives emerging fashion\" \/>\n<meta property=\"og:description\" content=\"Ego marks the 40th anniversary of MBFWMadrid with fourteen emerging designers, coinciding with the runway\u2019s anniversary.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/mbfwmadrid-2025-ego-drives-emerging-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-22T07:43:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T07:43:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-Ego-MBFWMadrid-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/mbfwmadrid-2025-ego-drives-emerging-fashion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/mbfwmadrid-2025-ego-drives-emerging-fashion\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"MBFWMadrid 2025: Ego drives emerging fashion\",\"datePublished\":\"2025-09-22T07:43:48+00:00\",\"dateModified\":\"2025-09-22T07:43:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/mbfwmadrid-2025-ego-drives-emerging-fashion\/\"},\"wordCount\":197,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/mbfwmadrid-2025-ego-drives-emerging-fashion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-Ego-MBFWMadrid-.png\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/mbfwmadrid-2025-ego-drives-emerging-fashion\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/mbfwmadrid-2025-ego-drives-emerging-fashion\/\",\"url\":\"https:\/\/highxtar.com\/en\/mbfwmadrid-2025-ego-drives-emerging-fashion\/\",\"name\":\"MBFWMadrid 2025: Ego drives emerging fashion - 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