{"id":541106,"date":"2025-10-08T11:58:47","date_gmt":"2025-10-08T09:58:47","guid":{"rendered":"https:\/\/highxtar.com\/?p=541106"},"modified":"2025-10-08T11:58:48","modified_gmt":"2025-10-08T09:58:48","slug":"amaia-is-the-new-tous-ambassador","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/amaia-is-the-new-tous-ambassador\/","title":{"rendered":"Amaia is the new TOUS ambassador"},"content":{"rendered":"\n<p>Amaia Romero joins the<strong> TOUS Squad<\/strong> as the new ambassador of the jewellery house. The Navarrese artist, whose career has moved between music and acting, represents a way of understanding creativity through honesty and emotion. Known for songs such as <em>Nadie podr\u00eda hacerlo<\/em>, <em>El rel\u00e1mpago<\/em> and <em>Quiero que vengas<\/em>, and for her recent role in <em><strong>La Mes\u00edas<\/strong><\/em> \u2014created by <a href=\"https:\/\/highxtar.com\/en\/javier-calvo-and-javier-ambrossi-expand-cupra-city-garage-madrids-creative-universe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Javier Ambrossi and Javier Calvo<\/a>\u2014, Amaia embodies a contemporary profile that shares the brand\u2019s core values.<\/p>\n\n\n\n<p>The collaboration with TOUS is built precisely on these shared values: boldness, authenticity and aesthetic sensitivity. In this way, the brand continues to expand its international group of ambassadors \u2014 which already includes<strong> Clara Galle, Macarena Achaga, Esmeralda Pimentel and Zuria Vega<\/strong> \u2014 reaffirming its vision of jewellery as a symbol of identity and attitude.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"684\" height=\"1024\" data-id=\"541092\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_1-684x1024.jpg\" alt=\"\" class=\"wp-image-541092\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_1-684x1024.jpg 684w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_1-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_1-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_1-700x1049.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_1-508x761.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_1.jpg 801w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"541091\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_2-683x1024.jpg\" alt=\"\" class=\"wp-image-541091\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_2-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_2-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_2-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_2-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_2-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_2.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"684\" height=\"1024\" data-id=\"541093\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_3-684x1024.jpg\" alt=\"\" class=\"wp-image-541093\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_3-684x1024.jpg 684w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_3-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_3-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_3-700x1049.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_3-508x761.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_3.jpg 801w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"684\" height=\"1024\" data-id=\"541094\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_4-684x1024.jpg\" alt=\"\" class=\"wp-image-541094\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_4-684x1024.jpg 684w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_4-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_4-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_4-700x1049.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_4-508x761.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-Amaia_TOUS_4.jpg 801w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>With three studio albums and a solid presence on stages such as Palau Sant Jordi, WiZink Center and Teatro Real, as well as at festivals like <strong>Primavera Sound<\/strong>, Tomavistas and Sonorama Ribera, the artist brings her own narrative to the brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-confirmed-dates-for-si-abro-los-ojos-no-es-real\"><strong>Confirmed dates for \u201cSi abro los ojos no es real\u201d<\/strong><\/h3>\n\n\n\n<p>At one of the most defined moments in her career, Amaia has just announced new dates for her <a href=\"https:\/\/open.spotify.com\/intl-es\/album\/5hdd9BcMltcCZpAgcjXtCT\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Si abro los ojos no es real<\/em> tour<\/a> in 2026 \u2014 six performances that are set to become essential dates for the coming year:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>03\/01\/2026 \u2013 Navarra Arena, Pamplona<\/li>\n\n\n\n<li>31\/01\/2026 \u2013 Coliseum, Coru\u00f1a<\/li>\n\n\n\n<li>06\/02\/2026 \u2013 Cartuja Center, Seville<\/li>\n\n\n\n<li>03\/05\/2026 \u2013 Bizkaia Arena \u2013 BEC!, Bilbao<\/li>\n\n\n\n<li>31\/05\/2026 \u2013 Roig Arena, Valencia<\/li>\n\n\n\n<li>20\/12\/2026 \u2013 Palau Sant Jordi, Barcelona<\/li>\n<\/ul>\n\n\n\n<p>The presale will begin on <strong>14 October at 12:00 p.m.<\/strong>, and <strong>general sale will be available from 15 October at 1:00 p.m.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amaia Romero joins TOUS as the new ambassador of the jewellery brand \u2014 a collaboration that celebrates creativity and self-expression.<\/p>\n","protected":false},"author":50,"featured_media":541089,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[],"class_list":["post-541106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amaia is the new TOUS ambassador - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Amaia Romero joins TOUS as the new ambassador of the jewellery brand \u2014 a collaboration that celebrates creativity and self-expression.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/amaia-is-the-new-tous-ambassador\/\" 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