{"id":541918,"date":"2025-10-10T11:02:01","date_gmt":"2025-10-10T09:02:01","guid":{"rendered":"https:\/\/highxtar.com\/?p=541918"},"modified":"2025-10-10T11:02:02","modified_gmt":"2025-10-10T09:02:02","slug":"zalando-beauty-lands-in-spain","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/zalando-beauty-lands-in-spain\/","title":{"rendered":"Zalando Beauty lands in Spain"},"content":{"rendered":"\n<p><a href=\"https:\/\/highxtar.com\/en\/zalando-brings-together-pinkpantheress-and-uma-thurman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zalando<\/a> is expanding its universe and officially landing in Spain with <strong>Zalando Beauty<\/strong>, a new category that breaks away from traditional beauty codes to focus on authenticity, mood and self-expression. This isn\u2019t about chasing impossible ideals, but about the freedom to define what feeling good means to each individual.<\/p>\n\n\n\n<p>The platform is built around five key categories \u2014 <strong>skincare, make-up, fragrance, haircare and bodycare<\/strong> \u2014 featuring a curated mix of global icons, viral favourites and emerging names. Among the standout brands are <strong>Beauty of Joseon, COSRX, Dr. Jart+, Augustinus Bader, The Ordinary, Sol de Janeiro, Rowse and Noble Panacea<\/strong>, alongside established classics such as <strong>Lanc\u00f4me, Est\u00e9e Lauder and Kiehl\u2019s<\/strong>. In fragrance, highlights include <strong>Maison Margiela, Narciso Rodr\u00edguez and Viktor&amp;Rolf<\/strong>, while in make-up, the Spanish brand <strong>3Ina<\/strong> takes the spotlight.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"541899\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BIOHACKING-BEAUTY-683x1024.jpg\" alt=\"\" class=\"wp-image-541899\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BIOHACKING-BEAUTY-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BIOHACKING-BEAUTY-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BIOHACKING-BEAUTY-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BIOHACKING-BEAUTY-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BIOHACKING-BEAUTY-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BIOHACKING-BEAUTY.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"541897\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-COMFORT-IN-NOSTALGIA-683x1024.jpg\" alt=\"\" class=\"wp-image-541897\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-COMFORT-IN-NOSTALGIA-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-COMFORT-IN-NOSTALGIA-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-COMFORT-IN-NOSTALGIA-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-COMFORT-IN-NOSTALGIA-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-COMFORT-IN-NOSTALGIA-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-COMFORT-IN-NOSTALGIA.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"541902\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-ENERGY-RESET-768x1024.jpg\" alt=\"\" class=\"wp-image-541902\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-ENERGY-RESET-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-ENERGY-RESET-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-ENERGY-RESET-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-ENERGY-RESET-508x677.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-ENERGY-RESET.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"541900\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-HEADER-819x1024.jpg\" alt=\"\" class=\"wp-image-541900\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-HEADER-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-HEADER-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-HEADER-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-HEADER-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-HEADER-508x635.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-HEADER.jpg 960w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"541898\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE2-1024x683.jpg\" alt=\"\" class=\"wp-image-541898\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE2-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE2-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE2-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE2-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE2-1440x961.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE2-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE2-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE2-508x339.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE2.jpg 1799w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>According to Zalando\u2019s <strong>Spanish Beauty Snapshot<\/strong> study, bodycare leads daily beauty routines in Spain (60%), followed by fragrance (56%) and facial skincare (48%). Hydrating and soothing formulas top the list of favourites, alongside simplified routines and stress-relief products.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE3-1-1024x683.jpg\" alt=\"\" class=\"wp-image-541913\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE3-1-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE3-1-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE3-1-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE3-1-1536x1024.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE3-1-1440x960.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE3-1-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE3-1-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE3-1-508x339.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-TRUE-RADIANCE3-1.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>These figures reflect a wider global shift: <strong>searches for minimalist routines are up 1,251%<\/strong>, and <strong>calming products have increased by 700%<\/strong>. Today, beauty is less about perfection and more about <strong>wellbeing, comfort and authentic identity<\/strong>. <a href=\"https:\/\/www.zalando.es\/hombre-home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zalando<\/a> arrives in Spain at the perfect moment to cement this new way of understanding beauty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalando launches its Beauty category in Spain with a vision that champions authenticity, minimalism and wellbeing.<\/p>\n","protected":false},"author":50,"featured_media":541892,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1982],"tags":[2742],"class_list":["post-541918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en","tag-zalando-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zalando Beauty lands in Spain - 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