{"id":543848,"date":"2025-10-17T12:45:17","date_gmt":"2025-10-17T10:45:17","guid":{"rendered":"https:\/\/highxtar.com\/?p=543848"},"modified":"2025-10-17T12:45:18","modified_gmt":"2025-10-17T10:45:18","slug":"all-about-the-new-era-of-hoff-in-madrid","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/all-about-the-new-era-of-hoff-in-madrid\/","title":{"rendered":"All about the new era of HOFF in Madrid"},"content":{"rendered":"\n

A flagship store at number 37 Vel\u00e1zquez Street.<\/h2>\n\n\n\n
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On Wednesday 15 October, HOFF<\/strong> celebrated its most ambitious moment to date. The brand, born out of streetwear and now an international benchmark for contemporary design, presented SEVEN<\/em><\/strong>, the new collection designed by David Tourniaire-Beauciel<\/strong> \u2013 one of the most avant-garde creatives on the current scene \u2013 with Alexa Chung<\/a><\/strong> as the face of the campaign.<\/p>\n\n\n\n

The event, which symbolises the beginning of a new era for the Spanish firm, took place at its new flagship store in the capital (Vel\u00e1zquez, 37): a space covering more than 600m2 designed as a meeting point for fashion, art, gastronomy and culture. A hybrid concept that redefines the retail experience from a completely new perspective.<\/p>\n\n\n\n

Among the exclusive guests at the event were Najwa Nimri<\/strong>, Milena Smit<\/strong>, Alejandro G\u00f3mez Palomo<\/strong>, Marti\u00f1o Rivas<\/strong>, Maria Bernard<\/strong>, Natalia<\/strong> Lacunza<\/strong> and, of course, Alexa Chung<\/strong>. They all paired their cocktail looks with their favourite silhouettes from HOFF<\/strong>‘s FW25<\/strong> collection.<\/p>\n\n\n\n

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We were also there to experience first-hand the choreographed performance that opened the evening with models and dancers in minimalist jumpsuits and neutral tones, giving SEVEN<\/em><\/strong> sneakers centre stage. From there, the experience flowed between DJ sets, cocktails, champagne and art in motion.<\/p>\n","protected":false},"excerpt":{"rendered":"

The brand, born out of streetwear and now an international benchmark for contemporary design, presented SEVEN, the new collection designed by David Tourniaire-Beauciel.<\/p>\n","protected":false},"author":27,"featured_media":543843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[961],"class_list":["post-543848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-madrid-en"],"acf":[],"yoast_head":"\nAll about the new era of HOFF in Madrid - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The brand, born out of streetwear and now an international benchmark for contemporary design, presented SEVEN, the new collection designed by David Tourniaire-Beauciel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/all-about-the-new-era-of-hoff-in-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All about the new era of HOFF in Madrid\" \/>\n<meta property=\"og:description\" content=\"The brand, born out of streetwear and now an international benchmark for contemporary design, presented SEVEN, the new collection designed by David Tourniaire-Beauciel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/all-about-the-new-era-of-hoff-in-madrid\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-17T10:45:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T10:45:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/thumb-hoff-madrid.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/all-about-the-new-era-of-hoff-in-madrid\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/all-about-the-new-era-of-hoff-in-madrid\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"All about the new era of HOFF in Madrid\",\"datePublished\":\"2025-10-17T10:45:17+00:00\",\"dateModified\":\"2025-10-17T10:45:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/all-about-the-new-era-of-hoff-in-madrid\\\/\"},\"wordCount\":212,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/all-about-the-new-era-of-hoff-in-madrid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/thumb-hoff-madrid.jpg\",\"keywords\":[\"Madrid\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/all-about-the-new-era-of-hoff-in-madrid\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/all-about-the-new-era-of-hoff-in-madrid\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/all-about-the-new-era-of-hoff-in-madrid\\\/\",\"name\":\"All about the new era of HOFF in Madrid - 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