{"id":543868,"date":"2025-10-20T09:55:26","date_gmt":"2025-10-20T07:55:26","guid":{"rendered":"https:\/\/highxtar.com\/?p=543868"},"modified":"2025-10-20T09:57:21","modified_gmt":"2025-10-20T07:57:21","slug":"loreal-to-acquire-kering-beauty-for-4-6-billion","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/","title":{"rendered":"L\u2019Or\u00e9al to acquire Kering Beauty for $4.6 billion"},"content":{"rendered":"\n<p>In a historic move set to reshape the luxury beauty landscape, <strong><a href=\"https:\/\/highxtar.com\/en\/loreal-paris-to-take-over-the-hotel-de-ville\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019Or\u00e9al<\/a><\/strong> has reached an agreement to acquire the full beauty portfolio of <strong>Kering<\/strong> for approximately <strong>$4.6 billion (\u20ac4 billion)<\/strong>.<\/p>\n\n\n\n<p>The deal not only involves the sale of Kering\u2019s beauty division but also establishes a <strong>long-term strategic alliance<\/strong> between the two French companies, both leaders in their respective sectors.<\/p>\n\n\n\n<p>The core of the transaction is the acquisition of <strong>Creed<\/strong>, the prestigious fragrance house. With this purchase, L\u2019Or\u00e9al immediately strengthens its position in the <strong>niche fragrance market<\/strong>, one of the fastest-growing segments in the industry.<\/p>\n\n\n\n<p>In addition, the company will obtain <strong>exclusive 50-year licences<\/strong> to create, develop and distribute fragrance and beauty products for <strong>Gucci<\/strong>, <strong>Bottega Veneta<\/strong> and <strong>Balenciaga<\/strong>, three of Kering\u2019s most iconic brands.<\/p>\n\n\n\n<p>The decision comes amid a challenging period for the luxury sector. Kering has been one of the groups most affected by the economic slowdown. The sale will allow the company to <strong>free up capital<\/strong> and focus resources on its core business: <strong>fashion<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-a-first-step-under-luca-de-meo-s-leadership\">A first step under Luca de Meo\u2019s leadership<\/h3>\n\n\n\n<p>This move marks one of the first strategic decisions under <strong>Luca de Meo<\/strong>, Kering\u2019s new CEO. He highlighted that the alliance with L\u2019Or\u00e9al would accelerate the development of fragrances and cosmetics for the group\u2019s main houses, enabling them to achieve greater scale and unlock long-term potential. He also emphasised that the strategy allows Kering to focus on its key strength: the <strong>creativity and appeal of its brands<\/strong>.<\/p>\n\n\n\n<p>From <strong><a href=\"https:\/\/www.loreal-paris.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019Or\u00e9al<\/a><\/strong>, CEO <strong>Nicolas Hieronimus<\/strong> stated that the acquisition of Kering Beauty will further <strong>consolidate the company\u2019s position as the world leader in luxury beauty<\/strong>.<\/p>\n\n\n\n<p>The transaction, which will be <strong>all-cash<\/strong>, is subject to regulatory approval and is expected to <strong>close in the first half of 2026<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Or\u00e9al closes a historic deal to acquire Kering Beauty, including Creed and exclusive licences for Gucci, Balenciaga and Bottega Veneta.<\/p>\n","protected":false},"author":50,"featured_media":543865,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1982],"tags":[770],"class_list":["post-543868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en","tag-kering-group-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L\u2019Or\u00e9al to acquire Kering Beauty for $4.6 billion - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"L\u2019Or\u00e9al closes a historic deal to acquire Kering Beauty, including Creed and exclusive licences for Gucci, Balenciaga and Bottega Veneta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Or\u00e9al to acquire Kering Beauty for $4.6 billion\" \/>\n<meta property=\"og:description\" content=\"L\u2019Or\u00e9al closes a historic deal to acquire Kering Beauty, including Creed and exclusive licences for Gucci, Balenciaga and Bottega Veneta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-20T07:55:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-20T07:57:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/Thumb-kering-beauty-loreal.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"L\u2019Or\u00e9al to acquire Kering Beauty for $4.6 billion\",\"datePublished\":\"2025-10-20T07:55:26+00:00\",\"dateModified\":\"2025-10-20T07:57:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/\"},\"wordCount\":308,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/Thumb-kering-beauty-loreal.png\",\"keywords\":[\"Kering Group\"],\"articleSection\":[\"Beauty\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/\",\"url\":\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/\",\"name\":\"L\u2019Or\u00e9al to acquire Kering Beauty for $4.6 billion - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/Thumb-kering-beauty-loreal.png\",\"datePublished\":\"2025-10-20T07:55:26+00:00\",\"dateModified\":\"2025-10-20T07:57:21+00:00\",\"description\":\"L\u2019Or\u00e9al closes a historic deal to acquire Kering Beauty, including Creed and exclusive licences for Gucci, Balenciaga and Bottega Veneta.\",\"breadcrumb\":{\"@id\":\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#primaryimage\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/Thumb-kering-beauty-loreal.png\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/Thumb-kering-beauty-loreal.png\",\"width\":1600,\"height\":1200,\"caption\":\"Eric Piermont\/Afp\/Getty Images\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highxtar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019Or\u00e9al to acquire Kering Beauty for $4.6 billion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highxtar.com\/#website\",\"url\":\"https:\/\/highxtar.com\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte &amp; Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highxtar.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highxtar.com\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\/\/highxtar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/highxtar\",\"https:\/\/x.com\/highxtar_\",\"https:\/\/www.instagram.com\/highxtar\",\"https:\/\/www.tiktok.com\/@highxtar\",\"https:\/\/www.youtube.com\/c\/highxtarofficial\",\"https:\/\/open.spotify.com\/user\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\",\"name\":\"Alejandro Ventura\",\"url\":\"https:\/\/highxtar.com\/en\/author\/alejandroventura\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"L\u2019Or\u00e9al to acquire Kering Beauty for $4.6 billion - HIGHXTAR.","description":"L\u2019Or\u00e9al closes a historic deal to acquire Kering Beauty, including Creed and exclusive licences for Gucci, Balenciaga and Bottega Veneta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/","og_locale":"en_US","og_type":"article","og_title":"L\u2019Or\u00e9al to acquire Kering Beauty for $4.6 billion","og_description":"L\u2019Or\u00e9al closes a historic deal to acquire Kering Beauty, including Creed and exclusive licences for Gucci, Balenciaga and Bottega Veneta.","og_url":"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2025-10-20T07:55:26+00:00","article_modified_time":"2025-10-20T07:57:21+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/Thumb-kering-beauty-loreal.png","type":"image\/png"}],"author":"Alejandro Ventura","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Alejandro Ventura","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/"},"author":{"name":"Alejandro Ventura","@id":"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f"},"headline":"L\u2019Or\u00e9al to acquire Kering Beauty for $4.6 billion","datePublished":"2025-10-20T07:55:26+00:00","dateModified":"2025-10-20T07:57:21+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/"},"wordCount":308,"commentCount":0,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/Thumb-kering-beauty-loreal.png","keywords":["Kering Group"],"articleSection":["Beauty"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/","url":"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/","name":"L\u2019Or\u00e9al to acquire Kering Beauty for $4.6 billion - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/Thumb-kering-beauty-loreal.png","datePublished":"2025-10-20T07:55:26+00:00","dateModified":"2025-10-20T07:57:21+00:00","description":"L\u2019Or\u00e9al closes a historic deal to acquire Kering Beauty, including Creed and exclusive licences for Gucci, Balenciaga and Bottega Veneta.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/Thumb-kering-beauty-loreal.png","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/Thumb-kering-beauty-loreal.png","width":1600,"height":1200,"caption":"Eric Piermont\/Afp\/Getty Images"},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"L\u2019Or\u00e9al to acquire Kering Beauty for $4.6 billion"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte &amp; Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f","name":"Alejandro Ventura","url":"https:\/\/highxtar.com\/en\/author\/alejandroventura\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/543868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=543868"}],"version-history":[{"count":1,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/543868\/revisions"}],"predecessor-version":[{"id":543869,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/543868\/revisions\/543869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/543865"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=543868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=543868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=543868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}