{"id":544801,"date":"2025-10-22T09:58:11","date_gmt":"2025-10-22T07:58:11","guid":{"rendered":"https:\/\/highxtar.com\/?p=544801"},"modified":"2025-10-22T09:58:12","modified_gmt":"2025-10-22T07:58:12","slug":"lvmh-considers-selling-its-stake-in-fenty-beauty","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/lvmh-considers-selling-its-stake-in-fenty-beauty\/","title":{"rendered":"LVMH considers selling its stake in Fenty Beauty"},"content":{"rendered":"\n<p>LVMH may follow in Kering\u2019s footsteps as it rethinks its position in the beauty industry. The French luxury giant is said to be <strong>considering the sale of its 50% stake in Fenty Beauty<\/strong>, the brand founded in partnership with singer Rihanna. According to Reuters, the deal is being advised by investment bank <strong>Evercore<\/strong>. So far, neither the conglomerate nor the artist has made any official statements.<\/p>\n\n\n\n<p>The potential divestment comes just two days after <a href=\"https:\/\/highxtar.com\/en\/loreal-to-acquire-kering-beauty-for-4-6-billion\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kering<\/strong> completed the sale of its beauty division to <strong>L\u2019Or\u00e9al<\/strong><\/a>, in a move aimed at <strong>reducing debt and strengthening its financial position<\/strong>. Both decisions highlight the pressure major luxury groups are facing as the <strong>global beauty market softens<\/strong>.<\/p>\n\n\n\n<p>Fenty Beauty was launched in <strong>2017<\/strong> under <strong>Kendo<\/strong>, LVMH\u2019s beauty incubator. From the outset, it stood out for its <strong>inclusive approach<\/strong>, offering a wide range of foundation shades that helped redefine industry standards.<\/p>\n\n\n\n<p>In <strong>2020<\/strong>, the brand reached <strong>$550 million in revenue<\/strong> and was valued at around <strong>$2.8 billion<\/strong>. However, the current macroeconomic environment has shifted significantly. <strong>LVMH\u2019s revenue fell by 4%<\/strong> in the first nine months of 2025, down to <strong>\u20ac58.09 billion<\/strong>, although the third quarter showed some signs of recovery.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-cuts-and-tighter-margins\"><strong>Cuts and tighter margins<\/strong><\/h3>\n\n\n\n<p>The company has already taken steps to cushion the impact of the slowdown. In May, it <strong>cut 10% of staff at Mo\u00ebt Hennessy<\/strong>, its wine and spirits division, one of the areas hit hardest by falling demand.<\/p>\n\n\n\n<p>LVMH also acknowledged that while it can <strong>raise prices by 2% to 3% annually<\/strong> in its premium segments, such increases are <strong>not feasible in categories like beauty or cognac<\/strong>. This further squeezes profit margins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Fenty Beauty\u2019s international expansion<\/strong><\/h3>\n\n\n\n<p>Despite these headwinds, <strong><a href=\"https:\/\/fentybeauty.com\/en-es\/pages\/fenty-beauty?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=22550110974&amp;utm_adgroup=179425810253&amp;gad_source=1&amp;gad_campaignid=22550110974&amp;gbraid=0AAAAAC82eriySuk-V5d9l3I6QiYXRQ0RL&amp;gclid=CjwKCAjwgeLHBhBuEiwAL5gNEWEzyJvIulbgyk3z2PODoh745-66ILJLU7U5rYSt38CCcOsjlxCRZhoCEyQQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Fenty Beauty<\/a> continues to grow<\/strong>. This summer, the brand entered into a partnership with <strong>Reliance Retail<\/strong> to expand into India. The plan includes a presence in <strong>Sephora and Tira Beauty<\/strong>, along with <strong>50 physical stores in 16 cities<\/strong> and online distribution.<\/p>\n\n\n\n<p>This potential sale of half of Fenty Beauty would signal a <strong>strategic shift<\/strong> for LVMH. The group is looking to <strong>focus on more resilient and profitable segments<\/strong> that can better withstand the global luxury slowdown.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LVMH is reportedly exploring the sale of 50% of Fenty Beauty, its cosmetics brand co-owned with Rihanna, amid a slowdown in the luxury sector and a decline in the beauty business.<\/p>\n","protected":false},"author":50,"featured_media":544798,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1982],"tags":[2383,1097],"class_list":["post-544801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en","tag-fenty-beauty-en","tag-lvmh-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LVMH considers selling its stake in Fenty Beauty - 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