{"id":545931,"date":"2025-10-27T12:18:38","date_gmt":"2025-10-27T11:18:38","guid":{"rendered":"https:\/\/highxtar.com\/?p=545931"},"modified":"2025-10-27T12:18:39","modified_gmt":"2025-10-27T11:18:39","slug":"bershka-series-own-your-power-explores-the-limits-of-style","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/bershka-series-own-your-power-explores-the-limits-of-style\/","title":{"rendered":"BERSHKA SERIES \u201cOwn Your Power\u201d explores the limits of style"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/highxtar.com\/en\/2000s-streetwear-returns-with-ecko-unltd-x-bershka\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bershka<\/a> <\/strong>presents <strong>BERSHKA SERIES &#8220;Own Your Power<\/strong>&#8220;, a new chapter within its most experimental line, in which the brand continues to challenge established codes of material, design, and attitude. SERIES is the territory where Bershka reinvents itself, transforming trend into a form of personal expression and turning style into a statement of power.<\/p>\n\n\n\n<p>The campaign, <strong>directed by Simon Cahn<\/strong> and <strong>produced by Division<\/strong>, consists of <strong>three short films conceived as trailers for imaginary movies<\/strong>. Each story shares a common thread: <strong>Own Your Power<\/strong>, an invitation to self-confidence and individual expression. The pieces will be revealed over the coming weeks, setting the pace for the launch of the different <em>drops<\/em> within the collection.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"BERSHKA SERIES: own your power (teaser)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/n5B-GbqwzsM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The visual and aesthetic proposal of this new SERIES is built around a <strong>palette that balances neutral and radiant tones<\/strong>, featuring powder pinks, grey melange, black, white, and metallics. Textures take centre stage as the true creative axis: <strong>washed-effect cottons, velvet-finished or sequinned denim, faux leather and strass<\/strong> covering everything from T-shirts to skirts. Each piece is designed to create contrast, volume and texture, weaving a narrative that blends sensuality, character, and creative freedom.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"545925\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-3-819x1024.jpg\" alt=\"\" class=\"wp-image-545925\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-3-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-3-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-3-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-3-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-3-508x635.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-3.jpg 960w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"545922\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-4-819x1024.jpg\" alt=\"\" class=\"wp-image-545922\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-4-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-4-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-4-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-4-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-4-508x635.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-4.jpg 960w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-between-gothic-and-preppy\">Between gothic and preppy<\/h3>\n\n\n\n<p>The first drop of SERIES moves between two complementary worlds. <strong>Dark Goth<\/strong> pays tribute to the most rebellious aesthetic, featuring <strong>micro-shorts, faux leather mini-dresses, velvet flare jeans, and tops with chain straps<\/strong>. Meanwhile, <strong>Preppy Cute<\/strong> reinterprets femininity from an ironic and contemporary angle, introducing <strong>balloon silhouettes, sweatshirt-and-skirt cotton sets with strass<\/strong>, and a <strong>trompe-l\u2019\u0153il bra T-shirt<\/strong> that breaks away from the traditional structure of the look.<\/p>\n\n\n\n<p><strong>Washed sweatshirts and T-shirts<\/strong> act as versatile bases, allowing layering and proportion play while adding texture and balance. The universe is completed with <strong>accessories that reinforce the collection\u2019s character<\/strong>: <strong>crystal tiaras, bow- or heart-shaped earrings, shoes with bow details, and faux fur scarves<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-2-819x1024.jpg\" alt=\"\" class=\"wp-image-545919\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-2-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-2-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-2-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-2-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-2-508x635.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-BERSHKA-SERIES-2.jpg 960w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>BERSHKA SERIES \u201cOwn Your Power\u201d<\/strong> is now available in <strong>selected stores<\/strong> and at <strong><a href=\"https:\/\/www.bershka.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">bershka.com<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bershka launches \u201cOwn Your Power\u201d, a SERIES collection that celebrates attitude, contrast, and the strength of individual expression.<\/p>\n","protected":false},"author":50,"featured_media":545887,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2337],"class_list":["post-545931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-bershka"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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