{"id":546237,"date":"2025-10-28T10:07:52","date_gmt":"2025-10-28T09:07:52","guid":{"rendered":"https:\/\/highxtar.com\/?p=546237"},"modified":"2025-10-28T10:08:08","modified_gmt":"2025-10-28T09:08:08","slug":"we-are-not-friends-travels-to-tokyo-with-timeless","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/we-are-not-friends-travels-to-tokyo-with-timeless\/","title":{"rendered":"WE ARE NOT FRIENDS travels to Tokyo with “Timeless”"},"content":{"rendered":"\n

The brand WE ARE NOT FRIENDS<\/a><\/strong> continues to consolidate its visual language with Timeless<\/em>, its latest collection. The campaign was photographed in Tokyo by Mario S\u00e1enz de Tejada<\/strong>, who travelled to the Japanese capital with the aim of connecting with local artists and creatives. His goal was to explore their surroundings and understand their way of living the creative process.<\/p>\n\n\n\n

During his stay, Mario met Yutaka Kobayashi<\/strong>, a graphic designer and illustrator born and raised in Tokyo. Yutaka frequently collaborates with the Noah<\/strong> team on various graphic design projects. In addition, he runs his own independent brand called Newsletter<\/strong>, together with three friends.<\/p>\n\n\n\n

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The meeting took place in Setagaya<\/strong>, one of Tokyo\u2019s most authentic and vibrant districts, home to almost one million residents. The photographs were taken in the area surrounding Sangenjaya<\/strong>, a residential subdistrict known for its relaxed atmosphere and its network of caf\u00e9s, small shops, and local restaurants.<\/p>\n\n\n\n

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WE ARE NOT FRIENDS aims to capture the most natural and personal side of the protagonist. The idea was to move away from the traditional concept of a \u201cmodel\u201d and focus instead on his everyday world. The images show Yutaka at home and around his neighbourhood, reflecting the honest, human, and timeless<\/strong> spirit that defines the Timeless<\/em> collection.<\/p>\n\n\n

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This session in Tokyo strengthens the connection between WE ARE NOT FRIENDS<\/strong> and Japanese culture<\/strong>, a constant source of inspiration for the brand\u2019s identity. From respect for craftsmanship to the wabi-sabi<\/em> aesthetic \u2014the beauty of imperfection\u2014, Timeless<\/a><\/em> stands as a reflection on authenticity and simplicity, the core values that continue to guide the brand\u2019s creative project.<\/p>\n","protected":false},"excerpt":{"rendered":"

Timeless by WE ARE NOT FRIENDS, photographed in Tokyo by Mario S\u00e1enz de Tejada, celebrates the beauty of the everyday and the imperfect.<\/p>\n","protected":false},"author":50,"featured_media":546175,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604],"tags":[3284],"class_list":["post-546237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-en","tag-we-are-not-friends-en"],"acf":[],"yoast_head":"\nWE ARE NOT FRIENDS travels to Tokyo with "Timeless" - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Timeless by WE ARE NOT FRIENDS, photographed in Tokyo by Mario S\u00e1enz de Tejada, celebrates the beauty of the everyday and the imperfect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/we-are-not-friends-travels-to-tokyo-with-timeless\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WE ARE NOT FRIENDS travels to Tokyo with "Timeless"\" \/>\n<meta property=\"og:description\" content=\"Timeless by WE ARE NOT FRIENDS, photographed in Tokyo by Mario S\u00e1enz de Tejada, celebrates the beauty of the everyday and the imperfect.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/we-are-not-friends-travels-to-tokyo-with-timeless\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-28T09:07:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T09:08:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/Thumb-we-are-not-friends-timeless.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/we-are-not-friends-travels-to-tokyo-with-timeless\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/we-are-not-friends-travels-to-tokyo-with-timeless\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"WE ARE NOT FRIENDS travels to Tokyo with “Timeless”\",\"datePublished\":\"2025-10-28T09:07:52+00:00\",\"dateModified\":\"2025-10-28T09:08:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/we-are-not-friends-travels-to-tokyo-with-timeless\/\"},\"wordCount\":278,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/we-are-not-friends-travels-to-tokyo-with-timeless\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/Thumb-we-are-not-friends-timeless.png\",\"keywords\":[\"We Are Not Friends\"],\"articleSection\":[\"Music\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/we-are-not-friends-travels-to-tokyo-with-timeless\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/we-are-not-friends-travels-to-tokyo-with-timeless\/\",\"url\":\"https:\/\/highxtar.com\/en\/we-are-not-friends-travels-to-tokyo-with-timeless\/\",\"name\":\"WE ARE NOT FRIENDS travels to Tokyo with \\\"Timeless\\\" - 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