{"id":546406,"date":"2025-10-28T12:27:17","date_gmt":"2025-10-28T11:27:17","guid":{"rendered":"https:\/\/highxtar.com\/?p=546406"},"modified":"2025-10-28T12:27:18","modified_gmt":"2025-10-28T11:27:18","slug":"lila-moss-stars-in-the-campaign-for-the-puma-and-madhappy-collection","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/lila-moss-stars-in-the-campaign-for-the-puma-and-madhappy-collection\/","title":{"rendered":"Lila Moss stars in the campaign for the PUMA and Madhappy collection"},"content":{"rendered":"\n

The German sports brand and the Californian collective are teaming up for the first time to launch a 19-piece collection that fuses athletic heritage, emotional well-being, and a minimalist aesthetic. A narrative that connects the strength of sport with vulnerability as power, in a proposal that resonates with the DNA of both brands.<\/p>\n\n\n\n

At the heart of the collection, the T7 tracksuit\u2014one of PUMA’s most iconic classics\u2014is reinterpreted under the Madhappy codes. Oversized silhouettes, neutral tones, and subtle embroidery convey a message of calm, community, and authenticity. The capsule is completed with fleece hoodies, essential tees, and cozy accessories.<\/p>\n\n\n\n

The Speedcat Plus also receives a new treatment: the sneaker is transformed into a more refined version, crafted from premium suede and soft leather, maintaining its streamlined silhouette but elevating the detail. A balance between understated luxury and urban functionality.<\/p>\n\n\n\n

In front of the camera, Lila Moss embodies the spirit of collaboration: unadorned youth, freshness, and authenticity. Her presence reinforces the idea of \u200b\u200ba generation that finds strength in vulnerability and style in simplicity.<\/p>\n\n\n\n

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PUMA x Madhappy is now available on the Madhappy<\/strong><\/a> website and will also be available on PUMA<\/strong><\/a> channels from October 30th.<\/p>\n\n\n\n

PUMA x Swarovski. <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Oversized silhouettes, neutral tones, and subtle embroidery convey a message of calm, community, and authenticity.<\/p>\n","protected":false},"author":22,"featured_media":546397,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1399],"class_list":["post-546406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-puma-en"],"acf":[],"yoast_head":"\nLila Moss stars in the campaign for the PUMA and Madhappy collection - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Oversized silhouettes, neutral tones, and subtle embroidery convey a message of calm, community, and authenticity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/lila-moss-stars-in-the-campaign-for-the-puma-and-madhappy-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lila Moss stars in the campaign for the PUMA and Madhappy collection\" \/>\n<meta property=\"og:description\" content=\"Oversized silhouettes, neutral tones, and subtle embroidery convey a message of calm, community, and authenticity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/lila-moss-stars-in-the-campaign-for-the-puma-and-madhappy-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-28T11:27:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T11:27:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-lila-moss-destacada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar Piera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar Piera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/lila-moss-stars-in-the-campaign-for-the-puma-and-madhappy-collection\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/lila-moss-stars-in-the-campaign-for-the-puma-and-madhappy-collection\/\"},\"author\":{\"name\":\"Mar Piera\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789\"},\"headline\":\"Lila Moss stars in the campaign for the PUMA and Madhappy collection\",\"datePublished\":\"2025-10-28T11:27:17+00:00\",\"dateModified\":\"2025-10-28T11:27:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/lila-moss-stars-in-the-campaign-for-the-puma-and-madhappy-collection\/\"},\"wordCount\":212,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/lila-moss-stars-in-the-campaign-for-the-puma-and-madhappy-collection\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-lila-moss-destacada.jpg\",\"keywords\":[\"Puma\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/lila-moss-stars-in-the-campaign-for-the-puma-and-madhappy-collection\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/lila-moss-stars-in-the-campaign-for-the-puma-and-madhappy-collection\/\",\"url\":\"https:\/\/highxtar.com\/en\/lila-moss-stars-in-the-campaign-for-the-puma-and-madhappy-collection\/\",\"name\":\"Lila Moss stars in the campaign for the PUMA and Madhappy collection - 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