{"id":548830,"date":"2025-11-05T09:39:13","date_gmt":"2025-11-05T08:39:13","guid":{"rendered":"https:\/\/highxtar.com\/?p=548830"},"modified":"2025-11-05T13:11:29","modified_gmt":"2025-11-05T12:11:29","slug":"inside-the-shox-style-studio-by-aw-lab-x-nike-in-barcelona","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/inside-the-shox-style-studio-by-aw-lab-x-nike-in-barcelona\/","title":{"rendered":"Inside the Shox Style Studio by AW LAB in Barcelona"},"content":{"rendered":"\n

Barcelona set the stage for one of the season\u2019s most exciting activations \u2014 the AW LAB Shox Style Studio<\/strong>. An immersive concept celebrating the launch of the iconic Nike Shox<\/em><\/a><\/strong>, it featured a digital installation merging fashion, technology, and self-expression.<\/p>\n\n\n\n

Driven by AW LAB<\/strong>, the event introduced a new format of digital styling<\/em>, where artificial intelligence became a creative tool in the service of style. Guests interacted with the AI Mirror<\/strong>, one of the most talked-about elements of the night, inviting them to explore new ways of expressing themselves.<\/p>\n\n\n\n

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More than just a product presentation, the gathering became a meeting point for community and culture. Music, energy, and spontaneous moments created a warm, authentic atmosphere. Many guests stayed throughout the event, strengthening their connection with the brand and reaffirming AW LAB\u2019s<\/strong> position as a key reference in urban trends.<\/p>\n\n\n\n

The event brought together local creators and talents such as Wizproblema, Afrik, Chaimaa, Catana, Oulouy<\/strong>, and Stefanie Dechant<\/strong>, among others. They shared their experiences on social media, generating over 150,000 impressions<\/strong> and 65 story mentions<\/strong>.<\/p>\n\n\n

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With more than 120 attendees<\/strong> and a vibrant atmosphere blending technology, fashion, and creativity, the Shox Style Studio<\/strong> proved that the future of retail experiences lies in the balance between the digital and the human.<\/p>\n","protected":false},"excerpt":{"rendered":"

In Barcelona, AW LAB unveiled the Shox Style Studio, an immersive experience that brought together fashion, technology, and community.<\/p>\n","protected":false},"author":50,"featured_media":548403,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[703],"class_list":["post-548830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-nike-en"],"acf":[],"yoast_head":"\nInside the Shox Style Studio by AW LAB in Barcelona - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"In Barcelona, AW LAB and Nike unveiled the Shox Style Studio, an experience that brought together fashion, technology, and community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/inside-the-shox-style-studio-by-aw-lab-x-nike-in-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside the Shox Style Studio by AW LAB in Barcelona\" \/>\n<meta property=\"og:description\" content=\"In Barcelona, AW LAB and Nike unveiled the Shox Style Studio, an experience that brought together fashion, technology, and community.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/inside-the-shox-style-studio-by-aw-lab-x-nike-in-barcelona\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-05T08:39:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T12:11:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Thumb-aw-lab-barcelona.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/inside-the-shox-style-studio-by-aw-lab-x-nike-in-barcelona\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/inside-the-shox-style-studio-by-aw-lab-x-nike-in-barcelona\\\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"Inside the Shox Style Studio by AW LAB in Barcelona\",\"datePublished\":\"2025-11-05T08:39:13+00:00\",\"dateModified\":\"2025-11-05T12:11:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/inside-the-shox-style-studio-by-aw-lab-x-nike-in-barcelona\\\/\"},\"wordCount\":217,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/inside-the-shox-style-studio-by-aw-lab-x-nike-in-barcelona\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Thumb-aw-lab-barcelona.png\",\"keywords\":[\"Nike\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/inside-the-shox-style-studio-by-aw-lab-x-nike-in-barcelona\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/inside-the-shox-style-studio-by-aw-lab-x-nike-in-barcelona\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/inside-the-shox-style-studio-by-aw-lab-x-nike-in-barcelona\\\/\",\"name\":\"Inside the Shox Style Studio by AW LAB in Barcelona - 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