{"id":551862,"date":"2025-11-20T12:25:59","date_gmt":"2025-11-20T11:25:59","guid":{"rendered":"https:\/\/highxtar.com\/?p=551862"},"modified":"2025-11-20T12:26:01","modified_gmt":"2025-11-20T11:26:01","slug":"lacoste-brings-apres-ski-to-the-heart-of-madrid","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/lacoste-brings-apres-ski-to-the-heart-of-madrid\/","title":{"rendered":"Lacoste brings apr\u00e8s-ski to the heart of Madrid"},"content":{"rendered":"\n

Winter postcards on Gran V\u00eda.<\/em><\/h2>\n\n\n
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Lacoste has decided that Madrid also deserves its own apr\u00e8s-ski moment. Therefore, the brand has created a temporary chalet at number 46 Gran V\u00eda<\/strong>. Open from 18 to 23 November<\/strong>, it transports the aesthetics of the mountains to the city centre from the very first step\u2014a direct, simple and fully immersive proposal.<\/p>\n\n\n\n

The project draws from Ren\u00e9 Lacoste\u2019s own creative universe<\/strong>. The founder often painted the Pyrenean mountains surrounding his clubhouse in Chantaco. As a resul, the Holiday 2025<\/a><\/em> collection and the pop-up\u2019s atmosphere now share the same visual language. Tradition and modernity coexist here, reinforcing the city\u2013nature duality that defines this season.<\/p>\n\n\n\n

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Inside the chalet, the experience unfolds in a clear and sensory way. The first stop is a ski simulator<\/strong> that activates the brand\u2019s fashion-sport DNA. Next, a gallery-like space showcases the key pieces from Holiday 2025\u2014ideal for gifting, or self-gifting, during the festive season. Everything is displayed with an aesthetic that leans into relaxed elegance and winter nostalgia.<\/p>\n\n\n\n

The most surprising element is a cable-car-shaped photobooth.<\/strong> Simple, yet effective, it allows visitors to take home a picture captured in an atmosphere that feels completely detached from the city noise. Further on, the experience concludes at an apr\u00e8s-ski bar serving hot chocolate and churros<\/strong>. A warm, almost ritual gesture that offers a genuine moment of pause, as if visitors were escaping the urban rhythm for a few minutes.<\/p>\n\n\n

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Access to the chalet is reserved for Lacoste Members<\/strong>, the brand\u2019s loyalty programme that brings together its closest community. In this way, the maison maintains the exclusive character of the experience.<\/p>\n\n\n\n

Furthermore, the apr\u00e8s-ski narrative continues just a few metres away at Lacoste Gran V\u00eda<\/strong>. There, until 24 November, visitors to the pop-up can collect a special gift and discover festive packaging created for the season.<\/p>\n\n\n

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Lacoste x ByCalitos: the most Madrilenian \u201cBack to School\u201d.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A temporary Lacoste chalet arrives on Gran V\u00eda to bring the apr\u00e8s-ski spirit to the centre of Madrid through an immersive experience.<\/p>\n","protected":false},"author":50,"featured_media":551840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1151],"class_list":["post-551862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-lacoste-en"],"acf":[],"yoast_head":"\nLacoste brings apr\u00e8s-ski to the heart of Madrid - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"A temporary Lacoste chalet arrives on Gran V\u00eda to bring the apr\u00e8s-ski spirit to the centre of Madrid through an immersive experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/lacoste-brings-apres-ski-to-the-heart-of-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lacoste brings apr\u00e8s-ski to the heart of Madrid\" \/>\n<meta property=\"og:description\" content=\"A temporary Lacoste chalet arrives on Gran V\u00eda to bring the apr\u00e8s-ski spirit to the centre of Madrid through an immersive experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/lacoste-brings-apres-ski-to-the-heart-of-madrid\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-20T11:25:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-20T11:26:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Thumb-lacoste-apres-ski.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/lacoste-brings-apres-ski-to-the-heart-of-madrid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/lacoste-brings-apres-ski-to-the-heart-of-madrid\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"Lacoste brings apr\u00e8s-ski to the heart of Madrid\",\"datePublished\":\"2025-11-20T11:25:59+00:00\",\"dateModified\":\"2025-11-20T11:26:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/lacoste-brings-apres-ski-to-the-heart-of-madrid\/\"},\"wordCount\":326,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/lacoste-brings-apres-ski-to-the-heart-of-madrid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Thumb-lacoste-apres-ski.png\",\"keywords\":[\"Lacoste\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/lacoste-brings-apres-ski-to-the-heart-of-madrid\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/lacoste-brings-apres-ski-to-the-heart-of-madrid\/\",\"url\":\"https:\/\/highxtar.com\/en\/lacoste-brings-apres-ski-to-the-heart-of-madrid\/\",\"name\":\"Lacoste brings apr\u00e8s-ski to the heart of Madrid - 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