{"id":552271,"date":"2025-11-24T10:40:26","date_gmt":"2025-11-24T09:40:26","guid":{"rendered":"https:\/\/highxtar.com\/?p=552271"},"modified":"2025-11-24T10:40:27","modified_gmt":"2025-11-24T09:40:27","slug":"behind-the-scent-pullbear-celebrates-its-olfactory-universe-in-barcelona","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/behind-the-scent-pullbear-celebrates-its-olfactory-universe-in-barcelona\/","title":{"rendered":"BEHIND THE SCENT: Pull&amp;Bear celebrates its olfactory universe in Barcelona"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"2133\" data-id=\"552134\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Ambiente2.jpg\" alt=\"\" class=\"wp-image-552134\" 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decoding=\"async\" width=\"1600\" height=\"2000\" data-id=\"552142\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Ambiente31.jpg\" alt=\"\" class=\"wp-image-552142\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Ambiente31.jpg 1600w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Ambiente31-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Ambiente31-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Ambiente31-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Ambiente31-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Ambiente31-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Ambiente31-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Ambiente31-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Ambiente31-508x635.jpg 508w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" 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https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Live-de-@akyute-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Live-de-@akyute-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Live-de-@akyute-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Live-de-@akyute-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Live-de-@akyute-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Live-de-@akyute-508x635.jpg 508w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"2133\" data-id=\"552163\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop.jpg\" alt=\"\" class=\"wp-image-552163\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop.jpg 1600w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop-768x1024.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop-1152x1536.jpg 1152w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop-1536x2048.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop-1440x1920.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop-973x1297.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop-700x933.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop-508x677.jpg 508w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"2000\" data-id=\"552154\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop2.jpg\" alt=\"\" class=\"wp-image-552154\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop2.jpg 1600w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop2-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop2-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop2-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop2-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop2-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop2-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop2-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Workshop2-508x635.jpg 508w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Pull&amp;Bear hosted the official presentation of <strong><em>Behind the Scent<\/em>,<\/strong> its first complete perfume collection, last night in Barcelona. The brand welcomed press and guests to<strong> Trent (Ciutat Vella)<\/strong> for an immersive evening that served as an entryway into its new olfactory universe.<\/p>\n\n\n\n<p>The event transformed the space into a sensory journey. Fragrances, music and an audiovisual intervention by <a href=\"https:\/\/www.instagram.com\/akyute_\/?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>@akyute<\/strong> <\/a>shaped the narrative of the night. Guests included <strong>Alba Mir\u00f3, Mario Ibeas, Sergi Renom, Babi Sevi and Claudia Cook<\/strong>, who explored the installations and took part in various activities.<\/p>\n\n\n\n<p>The experience began with a perfume-creation <strong>workshop<\/strong> led by three of the collection\u2019s perfumers: <strong>Marine Merc\u00e9<\/strong> (Firmenich),<strong> Karine Vinchon<\/strong> (Robertet) and <strong>Ga\u00ebl Montero<\/strong> (Givaudan). They showcased key ingredients and accords from <em>Behind the Scent<\/em> and guided guests in crafting their own fragrance, inspired by the collection\u2019s base notes. Meanwhile, catering designed by Tiberi expanded the experience with gastronomic proposals based on the project\u2019s aromas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-urban-spirit-bottled\">Urban spirit bottled<\/h3>\n\n\n\n<p><em>Behind the Scent<\/em> brings together <strong>ten eaux de parfum created in Grasse<\/strong> in collaboration with internationally renowned perfumers such as <strong>J\u00e9r\u00f4me Di Marino, Frank Voelkl, Coralie Spicher, Ga\u00ebl Montero, Ane Ayo, Solveig Mulon, Am\u00e9lie Jacquin, Karine Vinchon and Cl\u00e9ment Gavarry.<\/strong><\/p>\n\n\n\n<p>This project aims to translate Pull&amp;Bear\u2019s urban, free and experimental spirit into the language of perfume. The perfumers agree that the new generation seeks authenticity, longevity and fragrances that act as an extension of their identity.<\/p>\n\n\n\n<p>The collection spans floral, musky, fruity, foug\u00e8re and ambery worlds. It ranges from the complex warmth of <em><strong>Vanilla Comeback<\/strong><\/em> (J\u00e9r\u00f4me Di Marino) to the bold energy of<strong> <em>Gossip Fruit<\/em><\/strong> (Frank Voelkl). Other highlights include the spicy depth of <em><strong>Amber Trip<\/strong><\/em> (Karine Vinchon), built with cacao, vanilla and woods; the radiant sensuality of<strong> <em>Flirty Flower<\/em> <\/strong>(Ane Ayo); and the effortless approach of <em><strong>Freaking Marvellous<\/strong><\/em> (Ga\u00ebl Montero), conceived around the idea of easy, unforced comfort.<\/p>\n\n\n\n<p>Added to these launches are the <strong>STWD Woman<\/strong> and <strong>STWD Man<\/strong> lines, as well as a limited edition created with French artist <strong>Thomas L\u00e9lu<\/strong>, consisting of a unisex perfume and a scented candle developed by <strong>Ane Ayo<\/strong>, featuring vetiver and vanilla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-a-new-chapter-for-pull-amp-bear\">A new chapter for Pull&amp;Bear<\/h3>\n\n\n\n<p>With <em>Behind the Scent<\/em>, Pull&amp;Bear opens a new stage in which perfume becomes a tool for personal and creative expression. The collection is now available in selected stores and at <strong><a href=\"http:\/\/pullandbear.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">pullandbear.com<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"2000\" data-id=\"552187\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_1_PULL_GIA_1203.jpg\" alt=\"\" class=\"wp-image-552187\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_1_PULL_GIA_1203.jpg 1600w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_1_PULL_GIA_1203-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_1_PULL_GIA_1203-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_1_PULL_GIA_1203-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_1_PULL_GIA_1203-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_1_PULL_GIA_1203-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_1_PULL_GIA_1203-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_1_PULL_GIA_1203-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_1_PULL_GIA_1203-508x635.jpg 508w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"2000\" data-id=\"552188\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_4_PULL_CHARLIE_2370.jpg\" alt=\"\" class=\"wp-image-552188\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_4_PULL_CHARLIE_2370.jpg 1600w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_4_PULL_CHARLIE_2370-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_4_PULL_CHARLIE_2370-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_4_PULL_CHARLIE_2370-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_4_PULL_CHARLIE_2370-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_4_PULL_CHARLIE_2370-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_4_PULL_CHARLIE_2370-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_4_PULL_CHARLIE_2370-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_4_PULL_CHARLIE_2370-508x635.jpg 508w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"2000\" data-id=\"552205\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_38_PULL_BODEGON2_2980.jpg\" alt=\"\" class=\"wp-image-552205\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_38_PULL_BODEGON2_2980.jpg 1600w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_38_PULL_BODEGON2_2980-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_38_PULL_BODEGON2_2980-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_38_PULL_BODEGON2_2980-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_38_PULL_BODEGON2_2980-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_38_PULL_BODEGON2_2980-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_38_PULL_BODEGON2_2980-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_38_PULL_BODEGON2_2980-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/L_38_PULL_BODEGON2_2980-508x635.jpg 508w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"2000\" data-id=\"552200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431667-1.jpg\" alt=\"\" class=\"wp-image-552200\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431667-1.jpg 1600w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431667-1-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431667-1-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431667-1-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431667-1-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431667-1-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431667-1-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431667-1-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431667-1-508x635.jpg 508w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"2000\" data-id=\"552195\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431694-1.jpg\" alt=\"\" class=\"wp-image-552195\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431694-1.jpg 1600w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431694-1-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431694-1-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431694-1-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431694-1-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431694-1-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431694-1-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431694-1-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431694-1-508x635.jpg 508w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"2000\" data-id=\"552194\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431706-1.jpg\" alt=\"\" class=\"wp-image-552194\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431706-1.jpg 1600w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431706-1-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431706-1-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431706-1-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431706-1-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431706-1-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431706-1-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431706-1-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/SEMANA-431706-1-508x635.jpg 508w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Pull&#038;Bear unveils its new olfactory universe in Barcelona with an immersive event and a perfume collection designed for the new generation.<\/p>\n","protected":false},"author":50,"featured_media":552216,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1982],"tags":[],"class_list":["post-552271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BEHIND THE SCENT: Pull&amp;Bear celebrates its olfactory universe in Barcelona - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Pull&amp;Bear unveils its new olfactory universe in Barcelona with an immersive event and a perfume collection designed for the new generation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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