{"id":55318,"date":"2018-11-28T09:40:44","date_gmt":"2018-11-28T08:40:44","guid":{"rendered":"https:\/\/highxtar.com\/?p=55318"},"modified":"2018-11-28T09:40:44","modified_gmt":"2018-11-28T08:40:44","slug":"hm-puts-an-end-to-the-mythical-cheap-monday","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/hm-puts-an-end-to-the-mythical-cheap-monday\/","title":{"rendered":"H&M puts an end to the mythical Cheap Monday"},"content":{"rendered":"

H&M, the second largest fashion retailer in the world, confirmed on Tuesday that it will close its independent brand Cheap Monday<\/em>.<\/h3>\n

\"Cheap<\/p>\n

In 2008, H&M bought the company Scandinavien AB, owner of the Cheap Monday<\/strong> brand, known by all for its reasonably priced skinny jeans.<\/p>\n

Cheap Monday’s products are sold mainly through some 3,000 retailers worldwide, in addition to its own online store, the London flagship store and the Alibaba online market in China.<\/p>\n

“Cheap Monday has a traditional wholesale business model, which is a model that has lately encountered great challenges due to change in the industry,”<\/strong><\/em> H&M said in a statement.<\/p>\n

“There’s been a negative trend in Cheap Monday sales and profits for a long time. Therefore, the H&M group intends to close Cheap Monday.<\/p><\/blockquote>\n

Fabric Scandinavien<\/em> was the first acquisition of the Swedish giant. Since then, H&M has launched several independent chains, such as COS<\/strong> and Other Stories<\/strong>, in order to diversify its customer base.<\/p>\n

“We see very good opportunities and great potential for all the other brands within the New Business, which are developing positively both digitally and through physical stores,”<\/strong><\/em> H&M said yesterday.<\/p>\n

Its flagship brand, H&M, has also struggled to adapt to change in the online industry, yet it still accounts for most of the business.<\/p>\n

H&M confirmed that its objective is to complete the closing of Cheap Monday, which affects some 80 employees, by the end of June 2019.<\/p>\n

We say goodbye to one of the most iconic brands in recent years.<\/p>\n","protected":false},"excerpt":{"rendered":"

H&M, the second largest fashion retailer in the world, confirmed on Tuesday that it will close its independent brand Cheap Monday.<\/p>\n","protected":false},"author":1,"featured_media":55314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1146],"class_list":["post-55318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-hm-en"],"acf":[],"yoast_head":"\nH&M puts an end to the mythical Cheap Monday - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"H&M, the second largest fashion retailer in the world, confirmed on Tuesday that it will close its independent brand Cheap Monday.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/hm-puts-an-end-to-the-mythical-cheap-monday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&M puts an end to the mythical Cheap Monday\" \/>\n<meta property=\"og:description\" content=\"H&M, the second largest fashion retailer in the world, confirmed on Tuesday that it will close its independent brand Cheap Monday.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/hm-puts-an-end-to-the-mythical-cheap-monday\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-28T08:40:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/11\/Thumb_HM_Closes_Cheap_Monday.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Highxtar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Highxtar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/hm-puts-an-end-to-the-mythical-cheap-monday\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/hm-puts-an-end-to-the-mythical-cheap-monday\/\"},\"author\":{\"name\":\"Highxtar\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/a1985a8f43ccdf547a205f400f379f8d\"},\"headline\":\"H&M puts an end to the mythical Cheap Monday\",\"datePublished\":\"2018-11-28T08:40:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/hm-puts-an-end-to-the-mythical-cheap-monday\/\"},\"wordCount\":272,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/hm-puts-an-end-to-the-mythical-cheap-monday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/11\/Thumb_HM_Closes_Cheap_Monday.jpg\",\"keywords\":[\"H&M\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/hm-puts-an-end-to-the-mythical-cheap-monday\/\",\"url\":\"https:\/\/highxtar.com\/en\/hm-puts-an-end-to-the-mythical-cheap-monday\/\",\"name\":\"H&M puts an end to the mythical Cheap Monday - 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