{"id":556640,"date":"2025-12-09T13:08:12","date_gmt":"2025-12-09T12:08:12","guid":{"rendered":"https:\/\/highxtar.com\/?p=556640"},"modified":"2025-12-09T13:08:13","modified_gmt":"2025-12-09T12:08:13","slug":"ray-ban-and-aap-rocky-burst-onto-the-scene-at-art-basel-miami","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/ray-ban-and-aap-rocky-burst-onto-the-scene-at-art-basel-miami\/","title":{"rendered":"Ray-Ban and A$AP Rocky burst onto the scene at Art Basel Miami"},"content":{"rendered":"\n

Through a unique immersive installation.<\/h2>\n\n\n\n

Fashion, art and creativity came together at the Ray-Ban Clubhouse by A$AP Rocky<\/em><\/strong>, the brand’s latest project in collaboration with Art<\/strong> Basel<\/strong>, which turned Miami<\/a><\/strong> into the epicentre of a new aesthetic dimension.<\/p>\n\n\n\n

The experience was conceived under the creative direction of A$AP Rocky<\/strong> himself, Ray-Ban<\/strong>‘s creative director since earlier this year, and marks his first major initiative since his appointment. Since then, he has been rewriting the most iconic models, bringing them into his own territory where he captures his acclaimed contemporary vision.<\/p>\n\n\n\n

From 4 to 6 December<\/strong>, the historic Carl Fisher Clubhouse<\/strong>, Miami Beach<\/strong>‘s oldest public building, was transformed into a space where creativity could be experienced without limits \u2013 and in first person. Far from being a traditional pop-up, it was presented as a large-scale experiential environment, welcoming visitors and inviting them to discover the brand’s aesthetic universe and new limited edition collection.<\/p>\n\n\n\n

For this historic presentation, A$AP Rocky<\/strong> chose two of the most recognisable symbols from the Ray-Ban<\/strong> archive: the Classic Wayfarer<\/em><\/strong> and the Mega Wayfarer<\/em><\/strong>. Both were elevated to artistic status with a brand new, handcrafted detail: the DON’T BE DUMB<\/em> logo embedded directly into the temples with hand-applied crystals.<\/p>\n\n\n\n

\n
\"\"
A$AP Rocky, Rihanna<\/figcaption><\/figure>\n\n\n\n
\"\"
A$AP Rocky<\/figcaption><\/figure>\n\n\n\n
\"\"
Jnr Choi<\/figcaption><\/figure>\n\n\n\n
\"\"
Kig<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

From 4 to 6 December, the historic Carl Fisher Clubhouse, Miami Beach’s oldest public building, was transformed into a space where creativity could be experienced without limits.<\/p>\n","protected":false},"author":27,"featured_media":556635,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1082,2396],"class_list":["post-556640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-aap-rocky-en","tag-ray-ban-en"],"acf":[],"yoast_head":"\nRay-Ban and A$AP Rocky burst onto the scene at Art Basel Miami - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"From 4 to 6 December, the historic Carl Fisher Clubhouse, Miami Beach's oldest public building, was transformed into a space where creativity could be experienced without limits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/ray-ban-and-aap-rocky-burst-onto-the-scene-at-art-basel-miami\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ray-Ban and A$AP Rocky burst onto the scene at Art Basel Miami\" \/>\n<meta property=\"og:description\" content=\"From 4 to 6 December, the historic Carl Fisher Clubhouse, Miami Beach's oldest public building, was transformed into a space where creativity could be experienced without limits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/ray-ban-and-aap-rocky-burst-onto-the-scene-at-art-basel-miami\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T12:08:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T12:08:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/thumb-asap-rocky-ray-ban-art-basel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/ray-ban-and-aap-rocky-burst-onto-the-scene-at-art-basel-miami\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/ray-ban-and-aap-rocky-burst-onto-the-scene-at-art-basel-miami\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Ray-Ban and A$AP Rocky burst onto the scene at Art Basel Miami\",\"datePublished\":\"2025-12-09T12:08:12+00:00\",\"dateModified\":\"2025-12-09T12:08:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/ray-ban-and-aap-rocky-burst-onto-the-scene-at-art-basel-miami\/\"},\"wordCount\":228,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/ray-ban-and-aap-rocky-burst-onto-the-scene-at-art-basel-miami\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/thumb-asap-rocky-ray-ban-art-basel.jpg\",\"keywords\":[\"A$AP Rocky\",\"Ray-Ban\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/ray-ban-and-aap-rocky-burst-onto-the-scene-at-art-basel-miami\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/ray-ban-and-aap-rocky-burst-onto-the-scene-at-art-basel-miami\/\",\"url\":\"https:\/\/highxtar.com\/en\/ray-ban-and-aap-rocky-burst-onto-the-scene-at-art-basel-miami\/\",\"name\":\"Ray-Ban and A$AP Rocky burst onto the scene at Art Basel Miami - 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