{"id":557767,"date":"2025-12-12T10:25:18","date_gmt":"2025-12-12T09:25:18","guid":{"rendered":"https:\/\/highxtar.com\/?p=557767"},"modified":"2025-12-12T10:25:19","modified_gmt":"2025-12-12T09:25:19","slug":"jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/","title":{"rendered":"JD unveils Where Are You Going?, its Christmas campaign with Lia Kali and \u00d3scar Casas"},"content":{"rendered":"\n<p><strong>286 young people from around the world create JD\u2019s new global campaign.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"JD Sports Christmas Ad 2025 | Where Are You Going?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/aCsvYgOcXz4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>JD unveils <em>Where Are You Going?<\/em>, its global Christmas campaign. The project is built from content recorded by<strong> 286 young people from different countries <\/strong>using their own smartphones. There is no script and no traditional production. The brand offers a direct portrait of how a generation thinks, lives and projects itself, without adhering to a single narrative.<\/p>\n\n\n\n<p>This campaign takes the form of a gallery of vertical videos and photographs. The pieces capture everyday scenes filmed in cities such as Tokyo, Berlin and Madrid. Anonymous young people appear alongside familiar names like <strong>Jade Thirlwall, Angry Ginge and Cole Palmer.<\/strong> This combination removes hierarchies between creator and viewer and reinforces the idea of a global community.<\/p>\n\n\n\n<p>In Spain, the protagonists are <strong>Lia Kali <\/strong>and <strong>\u00d3scar Casas<\/strong>. The singer and the actor share their perspective on what it means to be young today and how they relate to the future from their respective creative contexts. Without aspirational speeches or pre-packaged messages, both are integrated into a narrative that prioritises personal experience over the traditional advertising storyline.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DSBZ7K8iRRN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DSBZ7K8iRRN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p><em>Where Are You Going?<\/em> moves away from the conventional Christmas campaign format and uses an open question as its conceptual axis. The answers are varied and, in many cases, unresolved. They range from those seeking to consolidate an artistic career to those simply focused on the present.<\/p>\n\n\n\n<p>With this initiative, <strong><a href=\"https:\/\/www.jdsports.es\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=es_brand_em&amp;gad_source=1&amp;gad_campaignid=9718895882&amp;gbraid=0AAAAAqnhh_pUmMRcmnOnfygcRmY4ib-Ih&amp;gclid=CjwKCAiAl-_JBhBjEiwAn3rN7aYeWKssjpphHGk1PMiKzl4u6oB2XFWInhuQ-ENjIetKAtfh547FVxoCqc8QAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">JD<\/a><\/strong> reinforces its <em><strong>Forever Forward<\/strong><\/em> positioning, understanding urban culture as a constantly evolving space built through direct participation. The campaign does not attempt to define youth, but to show it as it presents itself, without filters or intermediaries.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/highxtar.com\/wp-admin\/post.php?post=557716&amp;action=edit\" target=\"_blank\" rel=\"noreferrer noopener\">Hijos de la Ruina unveil \u201cMOLTISANTI\u201d at JD Westfield Parquesur.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JD\u2019s new campaign, Where Are You Going?, brings together 286 young people from around the world and features Lia Kali and \u00d3scar Casas in Spain.<\/p>\n","protected":false},"author":50,"featured_media":557760,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[],"class_list":["post-557767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>JD unveils Where Are You Going?, its Christmas campaign with Lia Kali and \u00d3scar Casas - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"JD\u2019s new campaign, Where Are You Going?, brings together 286 young people from around the world and features Lia Kali and \u00d3scar Casas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JD unveils Where Are You Going?, its Christmas campaign with Lia Kali and \u00d3scar Casas\" \/>\n<meta property=\"og:description\" content=\"JD\u2019s new campaign, Where Are You Going?, brings together 286 young people from around the world and features Lia Kali and \u00d3scar Casas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-12T09:25:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T09:25:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/Thumb-JD-Where-ARE-YOU-Going.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\\\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"JD unveils Where Are You Going?, its Christmas campaign with Lia Kali and \u00d3scar Casas\",\"datePublished\":\"2025-12-12T09:25:18+00:00\",\"dateModified\":\"2025-12-12T09:25:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\\\/\"},\"wordCount\":317,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Thumb-JD-Where-ARE-YOU-Going.png\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\\\/\",\"name\":\"JD unveils Where Are You Going?, its Christmas campaign with Lia Kali and \u00d3scar Casas - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Thumb-JD-Where-ARE-YOU-Going.png\",\"datePublished\":\"2025-12-12T09:25:18+00:00\",\"dateModified\":\"2025-12-12T09:25:19+00:00\",\"description\":\"JD\u2019s new campaign, Where Are You Going?, brings together 286 young people from around the world and features Lia Kali and \u00d3scar Casas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Thumb-JD-Where-ARE-YOU-Going.png\",\"contentUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Thumb-JD-Where-ARE-YOU-Going.png\",\"width\":1600,\"height\":1200,\"caption\":\"JD\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/highxtar.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"JD unveils Where Are You Going?, its Christmas campaign with Lia Kali and \u00d3scar Casas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#website\",\"url\":\"https:\\\/\\\/highxtar.com\\\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte &amp; Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/highxtar.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\\\/\\\/highxtar.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/highxtar\",\"https:\\\/\\\/x.com\\\/highxtar_\",\"https:\\\/\\\/www.instagram.com\\\/highxtar\",\"https:\\\/\\\/www.tiktok.com\\\/@highxtar\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/highxtarofficial\",\"https:\\\/\\\/open.spotify.com\\\/user\\\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/aa0ea1a0bf59bf7b780d9de744057f3f\",\"name\":\"Alejandro Ventura\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/author\\\/alejandroventura\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"JD unveils Where Are You Going?, its Christmas campaign with Lia Kali and \u00d3scar Casas - HIGHXTAR.","description":"JD\u2019s new campaign, Where Are You Going?, brings together 286 young people from around the world and features Lia Kali and \u00d3scar Casas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/","og_locale":"en_US","og_type":"article","og_title":"JD unveils Where Are You Going?, its Christmas campaign with Lia Kali and \u00d3scar Casas","og_description":"JD\u2019s new campaign, Where Are You Going?, brings together 286 young people from around the world and features Lia Kali and \u00d3scar Casas.","og_url":"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2025-12-12T09:25:18+00:00","article_modified_time":"2025-12-12T09:25:19+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/Thumb-JD-Where-ARE-YOU-Going.png","type":"image\/png"}],"author":"Alejandro Ventura","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Alejandro Ventura","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/"},"author":{"name":"Alejandro Ventura","@id":"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f"},"headline":"JD unveils Where Are You Going?, its Christmas campaign with Lia Kali and \u00d3scar Casas","datePublished":"2025-12-12T09:25:18+00:00","dateModified":"2025-12-12T09:25:19+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/"},"wordCount":317,"commentCount":0,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/Thumb-JD-Where-ARE-YOU-Going.png","articleSection":["Fashion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/","url":"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/","name":"JD unveils Where Are You Going?, its Christmas campaign with Lia Kali and \u00d3scar Casas - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/Thumb-JD-Where-ARE-YOU-Going.png","datePublished":"2025-12-12T09:25:18+00:00","dateModified":"2025-12-12T09:25:19+00:00","description":"JD\u2019s new campaign, Where Are You Going?, brings together 286 young people from around the world and features Lia Kali and \u00d3scar Casas.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/Thumb-JD-Where-ARE-YOU-Going.png","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/Thumb-JD-Where-ARE-YOU-Going.png","width":1600,"height":1200,"caption":"JD"},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/jd-unveils-where-are-you-going-its-christmas-campaign-with-lia-kali-and-oscar-casas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"JD unveils Where Are You Going?, its Christmas campaign with Lia Kali and \u00d3scar Casas"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte &amp; Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f","name":"Alejandro Ventura","url":"https:\/\/highxtar.com\/en\/author\/alejandroventura\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/557767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=557767"}],"version-history":[{"count":1,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/557767\/revisions"}],"predecessor-version":[{"id":557770,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/557767\/revisions\/557770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/557760"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=557767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=557767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=557767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}