{"id":558383,"date":"2025-12-15T13:12:20","date_gmt":"2025-12-15T12:12:20","guid":{"rendered":"https:\/\/highxtar.com\/?p=558383"},"modified":"2025-12-15T13:12:20","modified_gmt":"2025-12-15T12:12:20","slug":"kering-takes-luxury-to-the-high-seas-in-2027","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/kering-takes-luxury-to-the-high-seas-in-2027\/","title":{"rendered":"Kering takes luxury to the high seas in 2027"},"content":{"rendered":"\n

One of the most repeated mantras in the luxury industry this year is clear: the new luxury is experiences. While brands are transforming their DNA into caf\u00e9s, boutique hotels, restaurants and high-end residences, Kering has decided to go one step further. Literally. The French group is setting sail.<\/p>\n\n\n\n

An alliance has just been announced between Kering<\/strong><\/a> and the luxury cruise company Ponant<\/strong><\/a> (owned by the Pinault family through the Artemis holding company) for a themed trip that leaves no doubt about its intentions: Made in Italy, the Luxury Edition. Eleven days sailing the Mediterranean surrounded by Gucci, Bottega Veneta, Brioni, Pomellato and Ginori 1735, in an experience designed to turn brand storytelling into something physical, exclusive and deeply aspirational.<\/p>\n\n\n\n

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