{"id":562062,"date":"2026-01-08T10:25:50","date_gmt":"2026-01-08T09:25:50","guid":{"rendered":"https:\/\/highxtar.com\/?p=562062"},"modified":"2026-01-08T10:25:51","modified_gmt":"2026-01-08T09:25:51","slug":"kendall-jenner-is-emporio-armanis-new-global-fragrance-ambassador","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/kendall-jenner-is-emporio-armanis-new-global-fragrance-ambassador\/","title":{"rendered":"Kendall Jenner is Emporio Armani\u2019s new global fragrance ambassador"},"content":{"rendered":"\n<p>With this announcement, the model becomes the face of the Italian brand\u2019s new campaign. The launch coincides with the release of <em>Power of You<\/em>, the house\u2019s latest fragrance. The scent celebrates <strong>individuality, modern femininity and personal strength<\/strong>.<\/p>\n\n\n\n<p>In addition, Jenner\u2019s arrival in the Emporio Armani family marks a new step in the brand\u2019s global strategy. According to the company, the collaboration is rooted in a shared vision. It reflects an idea of femininity that is free, confident and without labels. Within this context, <em>Power of You<\/em> is presented as a new take on the classic gourmand perfume. The brand describes it as \u201cbold, addictive and free-spirited\u201d.<\/p>\n\n\n\n<p>Jenner, for her part, has shared her enthusiasm in the official statement: <em>\u201cJoining the Emporio Armani family was a natural decision. I\u2019ve always loved how they encourage you to simply be who you are. Power of You is everything \u2014 it\u2019s magnetic, rich and very sensual.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DTKWNKYjEXT\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DTKWNKYjEXT\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>The fragrance has been created by perfumers Nisrine Grilli\u00e9 and Nad\u00e8ge Le Garlantezec. Together, they have developed a composition that balances sweetness and sensuality. The formula blends notes of passion fruit, frangipani, Madagascar vanilla, benzoin and cistus. The result is a warm, deep and enveloping base.<\/p>\n\n\n\n<p>Finally, <em>Power of You<\/em> will be available from<strong> 28 January <\/strong>on<strong> <a href=\"http:\/\/armani.com\/es-es\/emporio-armani\/experience\/?tp=124776&amp;gclsrc=aw.ds&amp;ds_rl=1259633&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=HS_ES_EA_Ecommerce_Search_Google_Brand_Pure&amp;gad_source=1&amp;gad_campaignid=21831859917&amp;gbraid=0AAAAADQ2aTry4kPsxNUOeo39Z5Nr0nUg3&amp;gclid=Cj0KCQiAyP3KBhD9ARIsAAJLnna0Je4xznRRnmEY1iRhTk3WFOynRHSzkUOg0QfDGAgSmwP9f11_bykaAmTQEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">the official Emporio Armani website<\/a><\/strong>. In this way, the launch strengthens the bond between one of today\u2019s most influential fashion figures and one of the key houses of Italian luxury.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-Kendall-Jenner-Emporio-Armani-2-682x1024.jpg\" alt=\"\" class=\"wp-image-562054\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-Kendall-Jenner-Emporio-Armani-2-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-Kendall-Jenner-Emporio-Armani-2-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-Kendall-Jenner-Emporio-Armani-2-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-Kendall-Jenner-Emporio-Armani-2-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-Kendall-Jenner-Emporio-Armani-2-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-Kendall-Jenner-Emporio-Armani-2.avif 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n<\/div>\n\n\n<p><strong><a href=\"https:\/\/highxtar.com\/en\/alo-unveils-its-fall-2025-collection-through-kendall-jenner\/\" target=\"_blank\" rel=\"noreferrer noopener\">ALO launches the second drop of its campaign in the new \u2018Green Olive\u2019 colour<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kendall Jenner is the new global fragrance ambassador for Emporio Armani and stars in the Power of You campaign.<\/p>\n","protected":false},"author":50,"featured_media":562058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1982],"tags":[],"class_list":["post-562062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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