{"id":562356,"date":"2026-01-08T16:09:16","date_gmt":"2026-01-08T15:09:16","guid":{"rendered":"https:\/\/highxtar.com\/?p=562356"},"modified":"2026-01-08T16:09:19","modified_gmt":"2026-01-08T15:09:19","slug":"gucci-la-famiglia-the-dawn-of-a-new-era","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/gucci-la-famiglia-the-dawn-of-a-new-era\/","title":{"rendered":"‘Gucci: La Famiglia’ – The dawn of a new era"},"content":{"rendered":"\n

A blatantly sexy, exaggerated and daring proposal.<\/h2>\n\n\n\n
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The Italian fashion house is pleased to present Gucci: La Famiglia<\/em><\/strong>, its latest campaign and the first visible chapter in the universe Demna is building. First unveiled in September<\/strong>, La Famiglia<\/em><\/strong> functions as an exercise in emotional and aesthetic archaeology. The creative director revisits Gucci<\/strong>‘s archives and visual codes across various eras, intertwining them in a narrative that anticipates his personal vision for the House, which will officially debut in February.<\/p>\n\n\n\n

Catherine Opie<\/a><\/strong> has been tasked with capturing each character as an essential part of this imaginary family tree. They represent archetypes, figures that embody different facets of the Gucci<\/strong> spirit, united by the same aesthetic sensibility and a shared mindset that defines the idea of \u201cGucciness\u201d<\/em>.<\/p>\n\n\n\n

Through gestures, styles and striking appearances, La Famiglia<\/em><\/strong> builds a collective identity based on naturalness, character and the power of iconic codes. The wardrobes of this extended family speak to each other: they contradict, seduce and complement each other, establishing a common language.<\/p>\n\n\n\n

The collection unfolds like a fan of personalities that reinterpret those classic codes with a new sensuality, spontaneity and a deeply Italian attitude. Incazzata<\/em><\/strong> bursts onto the scene with her volcanic temperament, dressed in a vibrant 1960s-inspired \u2018little red coat\u2019. Gallerista<\/em><\/strong>, on the other hand, moves with the elegance of a clean black look, elevated by a re-proportioned Bamboo 1947<\/strong> bag.<\/p>\n\n\n\n

Sprezzatura<\/em>\u2014that Italian art of effortless elegance\u2014filters into every gesture and design: soft leather mules that are stepped on from behind, as if the pleasure of dressing were above any norm. This attitude also permeates menswear, present in the Direttore<\/em> tailored suit and the Principino<\/em> look, whose natural magnetism captures everyone’s attention.<\/p>\n\n\n\n

The collection will be available in Gucci<\/strong> stores worldwide and on gucci.com<\/a><\/strong> starting today.<\/p>\n\n\n\n

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The Italian fashion house is pleased to present its latest campaign and the first visible chapter of the universe Demna is building.<\/p>\n","protected":false},"author":27,"featured_media":562353,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[653,829],"class_list":["post-562356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-demna-gvasalia-en","tag-gucci-en"],"acf":[],"yoast_head":"\n'Gucci: La Famiglia' - The dawn of a new era - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The Italian fashion house is pleased to present its latest campaign and the first visible chapter of the universe Demna is building.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/gucci-la-famiglia-the-dawn-of-a-new-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Gucci: La Famiglia' - 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