{"id":562683,"date":"2026-01-12T11:29:24","date_gmt":"2026-01-12T10:29:24","guid":{"rendered":"https:\/\/highxtar.com\/?p=562683"},"modified":"2026-01-12T11:29:25","modified_gmt":"2026-01-12T10:29:25","slug":"m%c2%b7a%c2%b7c-and-doja-cat-celebrate-lip-power","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/m%c2%b7a%c2%b7c-and-doja-cat-celebrate-lip-power\/","title":{"rendered":"M\u00b7A\u00b7C and Doja Cat celebrate lip power"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-the-i-only-wear-m-a-c-lipstick-campaign-celebrates-the-world-s-most-viral-lip-trends\">The<em> \u201cI Only Wear M\u00b7A\u00b7C Lipstick\u201d<\/em> campaign celebrates the world&#8217;s most viral lip trends.<\/h2>\n\n\n\n<p>Colour now becomes a tool for emotional, creative and personal expression, through new formulas and shades that reinterpret the matte finish from two completely opposite but complementary perspectives.<\/p>\n\n\n\n<p>The <strong><em>Powder Kiss<\/em><\/strong> collection invites you to connect with a global community that understands makeup as a universal language. Now, the line is expanding with two new formulas that elevate the sensory experience of matte lipstick. <em>Powder Kiss Hazy Matte Lipstick<\/em> transforms the professional technique of blending into a single stroke. Its light, powder-soft texture envelops the lips in a velvety finish and instantly moisturises.<\/p>\n\n\n\n<p>Adding to this narrative is <em>Powder Kiss Lip + Cheek Mousse<\/em>, a multifunctional liquid mousse designed to create monochromatic looks. It offers up to 10 hours of hydration on the lips and a veil of diffused colour on the cheeks, reinforcing the trend for hybrid, effortless beauty.<\/p>\n\n\n\n<p>The theory of lipstick as a gesture of power is also proposed, with <strong>M\u00b7A\u00b7Cximal Silky Matte Lipstick<\/strong> shades: intensely pigmented colours that offer up to eight hours of hydration and twelve hours of full coverage.<\/p>\n\n\n\n<p>This is a creative milestone in the brand&#8217;s history, as it is the first campaign led by <strong>Nicola Formichetti<\/strong>, recently appointed Global Creative Director of <strong>M\u00b7A\u00b7C<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"613\" height=\"797\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-mac-cosmetics.png\" alt=\"\" class=\"wp-image-562635\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-mac-cosmetics.png 613w, https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-mac-cosmetics-231x300.png 231w, https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-mac-cosmetics-508x660.png 508w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>This is a creative milestone in the brand&#8217;s history, as it is the first campaign led by Nicola Formichetti, recently appointed Global Creative Director of M\u00b7A\u00b7C.<\/p>\n","protected":false},"author":27,"featured_media":562679,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1982],"tags":[3405],"class_list":["post-562683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en","tag-mac-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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