{"id":563403,"date":"2026-01-14T12:59:57","date_gmt":"2026-01-14T11:59:57","guid":{"rendered":"https:\/\/highxtar.com\/?p=563403"},"modified":"2026-01-14T12:59:58","modified_gmt":"2026-01-14T11:59:58","slug":"seven-artists-reimagine-valentino-beautys-iconic-born-in-roma-bottle","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/seven-artists-reimagine-valentino-beautys-iconic-born-in-roma-bottle\/","title":{"rendered":"Seven artists reimagine Valentino Beauty\u2019s iconic Born in Roma bottle"},"content":{"rendered":"\n

A kind of virtual gallery.<\/em><\/h2>\n\n\n\n

Valentino Beauty strengthens its commitment to contemporary creativity with a project that brings together perfumery and digital art. The initiative centres on Born in Roma<\/em>, one of the brand\u2019s most recognisable fragrances. For this occasion, the house invited seven visual artists to reinterpret its iconic studded bottle from very different perspectives.<\/p>\n\n\n\n

The project features Infiniteyay<\/strong>, Daily Splice<\/strong>, Xeocho<\/strong>, Chrissie Abbott<\/strong>, Andrew Knives<\/strong>, Maria Ines Guil<\/strong> and Simon Bailly<\/strong>. Each artist approaches the bottle as a cultural object, moving away from its usual function. The resulting works reflect a range of visual languages and creative sensibilities.<\/p>\n\n\n\n

According to the brand, the collaboration highlights its commitment to creativity, community and cultural connection. In this context, Born in Roma<\/em> is presented not only as a perfume, but as a symbol of individuality and self-expression. The project also aims to give visibility to each artist\u2019s personal voice.<\/p>\n\n\n\n

The pieces are shared across the brand\u2019s social channels<\/a><\/strong>, forming a kind of virtual gallery. This space connects Valentino Beauty with its ongoing interest in the digital present.<\/p>\n\n\n\n

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Valentino brings DeVain<\/em> into the digital art space.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Valentino Beauty merges digital art and perfumery through a visual reinterpretation of its Born in Roma fragrance.<\/p>\n","protected":false},"author":50,"featured_media":563374,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1982],"tags":[],"class_list":["post-563403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en"],"acf":[],"yoast_head":"\nSeven artists reimagine Valentino Beauty\u2019s iconic Born in Roma bottle - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Valentino Beauty merges digital art and perfumery through a visual reinterpretation of its Born in Roma fragrance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/seven-artists-reimagine-valentino-beautys-iconic-born-in-roma-bottle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seven artists reimagine Valentino Beauty\u2019s iconic Born in Roma bottle\" \/>\n<meta property=\"og:description\" content=\"Valentino Beauty merges digital art and perfumery through a visual reinterpretation of its Born in Roma fragrance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/seven-artists-reimagine-valentino-beautys-iconic-born-in-roma-bottle\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-14T11:59:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T11:59:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/Thumb-valetino-artre.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/seven-artists-reimagine-valentino-beautys-iconic-born-in-roma-bottle\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/seven-artists-reimagine-valentino-beautys-iconic-born-in-roma-bottle\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"Seven artists reimagine Valentino Beauty\u2019s iconic Born in Roma bottle\",\"datePublished\":\"2026-01-14T11:59:57+00:00\",\"dateModified\":\"2026-01-14T11:59:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/seven-artists-reimagine-valentino-beautys-iconic-born-in-roma-bottle\/\"},\"wordCount\":198,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/seven-artists-reimagine-valentino-beautys-iconic-born-in-roma-bottle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/Thumb-valetino-artre.png\",\"articleSection\":[\"Beauty\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/seven-artists-reimagine-valentino-beautys-iconic-born-in-roma-bottle\/#respond\"]}],\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/seven-artists-reimagine-valentino-beautys-iconic-born-in-roma-bottle\/\",\"url\":\"https:\/\/highxtar.com\/en\/seven-artists-reimagine-valentino-beautys-iconic-born-in-roma-bottle\/\",\"name\":\"Seven artists reimagine Valentino Beauty\u2019s iconic Born in Roma bottle - 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