{"id":564544,"date":"2026-01-16T14:34:31","date_gmt":"2026-01-16T13:34:31","guid":{"rendered":"https:\/\/highxtar.com\/?p=564544"},"modified":"2026-01-16T14:34:32","modified_gmt":"2026-01-16T13:34:32","slug":"byredo-also-celebrates-the-year-of-the-horse","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/","title":{"rendered":"Byredo also celebrates the Year of the Horse"},"content":{"rendered":"\n

The brand’s Swedish heritage ties in with the ancient traditions of the Lunar New Year.<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Under the title \u201cThe Horse That Leads Us Home\u201d<\/em><\/strong>, Byredo<\/strong> highlights two of its most renowned fragrances \u2013 \u201cRose of No Man’s Land\u201d<\/em> and \u201cDesert Dawn\u201d<\/em> \u2013 and makes them the protagonists of a story about return, connection and self-discovery.<\/p>\n\n\n\n

Annie Lai<\/a><\/strong> was responsible for capturing the images for the campaign, which show Xi Yi<\/strong> and Wang Xuan<\/strong> reuniting in a setting of lush landscapes and intimate corners, reflecting that feeling of coming home. To achieve this, the brand drew inspiration from the Dala horse, the famous Swedish handmade pine figure that symbolises good luck, evoking nostalgia and vitality at the same time.<\/p>\n\n\n\n

Byredo<\/strong> describes the horse as a symbol of movement and memory: \u2018Dynamic yet grounded, the horse embodies both movement and memory, a symbol of vitality that carries us forward but always finds its way back to where we belong.\u2019<\/em><\/strong> In the same way, its fragrances seek to awaken feelings of presence and discovery, accompanying those who wear them on a unique sensory journey.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Two of his most renowned fragrances \u2013 \u201cRose of No Man’s Land\u201d and \u201cDesert Dawn\u201d \u2013 are the protagonists of a story about return, connection and self-discovery.<\/p>\n","protected":false},"author":27,"featured_media":564541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1982],"tags":[],"class_list":["post-564544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en"],"acf":[],"yoast_head":"\nByredo also celebrates the Year of the Horse - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Two of his most renowned fragrances \u2013 \u201cRose of No Man's Land\u201d and \u201cDesert Dawn\u201d \u2013 are the protagonists of a story about return, connection and self-discovery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Byredo also celebrates the Year of the Horse\" \/>\n<meta property=\"og:description\" content=\"Two of his most renowned fragrances \u2013 \u201cRose of No Man's Land\u201d and \u201cDesert Dawn\u201d \u2013 are the protagonists of a story about return, connection and self-discovery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-16T13:34:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-16T13:34:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/thumb-byredo-ano-del-caballo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-also-celebrates-the-year-of-the-horse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-also-celebrates-the-year-of-the-horse\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Byredo also celebrates the Year of the Horse\",\"datePublished\":\"2026-01-16T13:34:31+00:00\",\"dateModified\":\"2026-01-16T13:34:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-also-celebrates-the-year-of-the-horse\\\/\"},\"wordCount\":189,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-also-celebrates-the-year-of-the-horse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/thumb-byredo-ano-del-caballo.jpg\",\"articleSection\":[\"Beauty\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-also-celebrates-the-year-of-the-horse\\\/#respond\"]}],\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-also-celebrates-the-year-of-the-horse\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-also-celebrates-the-year-of-the-horse\\\/\",\"name\":\"Byredo also celebrates the Year of the Horse - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-also-celebrates-the-year-of-the-horse\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-also-celebrates-the-year-of-the-horse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/thumb-byredo-ano-del-caballo.jpg\",\"datePublished\":\"2026-01-16T13:34:31+00:00\",\"dateModified\":\"2026-01-16T13:34:32+00:00\",\"description\":\"Two of his most renowned fragrances \u2013 \u201cRose of No Man's Land\u201d and \u201cDesert Dawn\u201d \u2013 are the protagonists of a story about return, connection and self-discovery.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-also-celebrates-the-year-of-the-horse\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-also-celebrates-the-year-of-the-horse\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-also-celebrates-the-year-of-the-horse\\\/#primaryimage\",\"url\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/thumb-byredo-ano-del-caballo.jpg\",\"contentUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/thumb-byredo-ano-del-caballo.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/byredo-also-celebrates-the-year-of-the-horse\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/highxtar.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Byredo also celebrates the Year of the Horse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#website\",\"url\":\"https:\\\/\\\/highxtar.com\\\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/highxtar.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\\\/\\\/highxtar.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/highxtar\",\"https:\\\/\\\/x.com\\\/highxtar_\",\"https:\\\/\\\/www.instagram.com\\\/highxtar\",\"https:\\\/\\\/www.tiktok.com\\\/@highxtar\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/highxtarofficial\",\"https:\\\/\\\/open.spotify.com\\\/user\\\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\",\"name\":\"Paloma Molinos\",\"description\":\"Head of Content & Project Manager p.molinos@highxtar.com\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/author\\\/palomamolinos\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Byredo also celebrates the Year of the Horse - HIGHXTAR.","description":"Two of his most renowned fragrances \u2013 \u201cRose of No Man's Land\u201d and \u201cDesert Dawn\u201d \u2013 are the protagonists of a story about return, connection and self-discovery.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/","og_locale":"en_US","og_type":"article","og_title":"Byredo also celebrates the Year of the Horse","og_description":"Two of his most renowned fragrances \u2013 \u201cRose of No Man's Land\u201d and \u201cDesert Dawn\u201d \u2013 are the protagonists of a story about return, connection and self-discovery.","og_url":"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2026-01-16T13:34:31+00:00","article_modified_time":"2026-01-16T13:34:32+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/thumb-byredo-ano-del-caballo.jpg","type":"image\/jpeg"}],"author":"Paloma Molinos","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Paloma Molinos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/"},"author":{"name":"Paloma Molinos","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c"},"headline":"Byredo also celebrates the Year of the Horse","datePublished":"2026-01-16T13:34:31+00:00","dateModified":"2026-01-16T13:34:32+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/"},"wordCount":189,"commentCount":0,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/thumb-byredo-ano-del-caballo.jpg","articleSection":["Beauty"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/","url":"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/","name":"Byredo also celebrates the Year of the Horse - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/thumb-byredo-ano-del-caballo.jpg","datePublished":"2026-01-16T13:34:31+00:00","dateModified":"2026-01-16T13:34:32+00:00","description":"Two of his most renowned fragrances \u2013 \u201cRose of No Man's Land\u201d and \u201cDesert Dawn\u201d \u2013 are the protagonists of a story about return, connection and self-discovery.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/thumb-byredo-ano-del-caballo.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/thumb-byredo-ano-del-caballo.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/byredo-also-celebrates-the-year-of-the-horse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"Byredo also celebrates the Year of the Horse"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c","name":"Paloma Molinos","description":"Head of Content & Project Manager p.molinos@highxtar.com","url":"https:\/\/highxtar.com\/en\/author\/palomamolinos\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/564544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=564544"}],"version-history":[{"count":1,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/564544\/revisions"}],"predecessor-version":[{"id":564549,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/564544\/revisions\/564549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/564541"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=564544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=564544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=564544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}