{"id":56641,"date":"2018-12-05T11:12:57","date_gmt":"2018-12-05T10:12:57","guid":{"rendered":"https:\/\/highxtar.com\/?p=56641"},"modified":"2018-12-05T11:12:57","modified_gmt":"2018-12-05T10:12:57","slug":"balmain-joins-the-logo-update","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/balmain-joins-the-logo-update\/","title":{"rendered":"Balmain joins the logo update"},"content":{"rendered":"

Olivier Rousteing was the last creative director to join the branding renovation of a house with history. Balmain unveiled its new logo yesterday.<\/h3>\n

\"Balmain<\/p>\n

“Having been the Creative Director of this house for eight years, I am not going to tear down traditions or break rules simply for the sake of breaking them,”<\/strong> <\/em>Rousteing said in an official statement. He added, “Times change. Balmain is now a fast-growing brand that relies on new media to communicate with a global audience. To better respond to today’s challenges and opportunities, we present a new logo for Balmain Paris.”<\/strong><\/em><\/p>\n

The brand’s updated logo – with a more minimalist font designed by Adulte Adulte, according to Business of Fashion<\/em> – is accompanied by a new monogram: A capital “B” with an additional stroke, which recreates the letter “P” and connects directly with the founder of the house, Pierre Balmain, as well as its headquarters in Paris.<\/p>\n

\"\"<\/p>\n

“This new B, which echoes some of Pierre Balmain’s mid-century monogram designs, works well for the patterns and ornaments in the house’s many collections,”<\/strong><\/em> says Rousteing.<\/p>\n

This new Balmain logo and monogram are just a small part of CEO Massimo Piombini<\/strong>‘s grand plan to turn the French luxury brand into a multi-million dollar business.<\/p>\n

Another brand that, together with Burberry<\/strong>, Balenciaga<\/strong> and CELINE<\/strong>, adds to the visual renovation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Olivier Rousteing was the last creative director to join the branding renovation of a house with history. Balmain unveiled its new logo yesterday.<\/p>\n","protected":false},"author":1,"featured_media":56639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[707,892,896],"class_list":["post-56641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-balmain-en","tag-burberry-en","tag-celine-en"],"acf":[],"yoast_head":"\nBalmain joins the logo update - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Olivier Rousteing was the last creative director to join the branding renovation of a house with history. 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