{"id":566446,"date":"2026-01-30T10:59:01","date_gmt":"2026-01-30T09:59:01","guid":{"rendered":"https:\/\/highxtar.com\/?p=566446"},"modified":"2026-01-30T10:59:03","modified_gmt":"2026-01-30T09:59:03","slug":"how-aap-rocky-unveiled-his-jewellery-brand-without-anyone-noticing","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/how-aap-rocky-unveiled-his-jewellery-brand-without-anyone-noticing\/","title":{"rendered":"How A$AP Rocky unveiled his jewellery brand without anyone noticing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-in-chanel-s-front-row\"><em>In Chanel\u2019s front row<\/em>.<\/h2>\n\n\n\n<p>A$AP Rocky was not only one of the most photographed guests at <strong>Chanel\u2019s<\/strong> Paris Fashion Week show \u2014 his <strong>XXL skull rings <\/strong>drew as much attention as his presence in the front row. The rapper arrived in a full Chanel look \u2014 a brown trench coat, a soft-toned shirt and a classic tailored outfit \u2014 but it was those oversized pieces of jewellery that made it clear there was more behind his appearance.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@gala.fr\/video\/7600015138976058646\" data-video-id=\"7600015138976058646\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@gala.fr\" href=\"https:\/\/www.tiktok.com\/@gala.fr?refer=embed\">@gala.fr<\/a> <p><a title=\"asaprocky\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/asaprocky?refer=embed\">#asaprocky<\/a> <a title=\"chanel\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chanel?refer=embed\">#chanel<\/a> <a title=\"pfw\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pfw?refer=embed\">#pfw<\/a> <a title=\"tiktokfashion\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokfashion?refer=embed\">#tiktokfashion<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Paint The Town Red - Doja Cat\" href=\"https:\/\/www.tiktok.com\/music\/Paint-The-Town-Red-7263241548443568130?refer=embed\">\u266c Paint The Town Red &#8211; Doja Cat<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The rings, featuring heads and 3D figures, do not belong to any known Chanel collection. Their aesthetic connects directly to the visual universe of his latest album, <em>DON\u2019T BE DUMB<\/em>, whose illustrations \u2014 created with the involvement of <strong>Tim Burton<\/strong> \u2014 also shape the graphic direction Rocky has been developing across his recent projects.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@culture1hunnid1\/video\/7600235204879453461\" data-video-id=\"7600235204879453461\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@culture1hunnid1\" href=\"https:\/\/www.tiktok.com\/@culture1hunnid1?refer=embed\">@culture1hunnid1<\/a> <p>A$AP Rocky showing off his custom <a title=\"dontbedumb\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dontbedumb?refer=embed\">#DONTBEDUMB<\/a>\u202f\u202f\u202f inspired skeleton rings designed by himself, alongside his jewelry brand PAV\u0112 NIT\u0112O in collaboration with Attilio Codognato, handcrafted by Venetian artisans. <a title=\"asaprocky\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/asaprocky?refer=embed\">#asaprocky<\/a> <a title=\"culture1hunnid\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/culture1hunnid?refer=embed\">#culture1hunnid<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - culture1hunnid - culture1hunnid\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-culture1hunnid-7600235279726742293?refer=embed\">\u266c original sound &#8211; culture1hunnid &#8211; culture1hunnid<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>This was no coincidence. During the event itself, A$AP Rocky confirmed the launch of his jewellery brand <strong>PAV\u0112 NITE\u014c<\/strong>, using these rings as the label\u2019s first public appearance. The designs, sculptural in style and rooted in <em>memento mori<\/em> imagery, were produced in collaboration with the historic Venetian house <strong>A. Codognato<\/strong>, renowned for this type of symbolic, handcrafted jewellery.<\/p>\n\n\n\n<p>Although there was no official press release or traditional campaign, the move worked as a quiet debut on one of fashion\u2019s most visible stages. The brand is already registered and has an active visual identity on social media, suggesting a project designed to grow beyond this first moment.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@highxtar\/video\/7599645557249936662\" data-video-id=\"7599645557249936662\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@highxtar\" href=\"https:\/\/www.tiktok.com\/@highxtar?refer=embed\">@highxtar<\/a> <p>@A$AP ROCKY en Silencio Club en Par\u00eds \ud83d\udda4 <a title=\"highxtar\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/highxtar?refer=embed\">#highxtar<\/a> <a title=\"asaprocky\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/asaprocky?refer=embed\">#asaprocky<\/a> <a title=\"silencioclub\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/silencioclub?refer=embed\">#silencioclub<\/a> <a title=\"asapnast\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/asapnast?refer=embed\">#asapnast<\/a> <\/p> <a target=\"_blank\" title=\"\u266c sonido original - HIGHXTAR.\" href=\"https:\/\/www.tiktok.com\/music\/sonido-original-7599645570131217174?refer=embed\">\u266c sonido original &#8211; HIGHXTAR.<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>In this way, A$AP Rocky used Chanel\u2019s show as a platform to introduce his new venture without conventional advertising, letting his jewellery connect fashion, music and a new creative direction in a single move.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-AAP-Rocky-joyeria-2-1024x682.jpg\" alt=\"Swan Gallet\/ Getty Images\" class=\"wp-image-566440\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-AAP-Rocky-joyeria-2-1024x682.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-AAP-Rocky-joyeria-2-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-AAP-Rocky-joyeria-2-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-AAP-Rocky-joyeria-2-973x648.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-AAP-Rocky-joyeria-2-700x466.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-AAP-Rocky-joyeria-2-508x339.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/highxtar-AAP-Rocky-joyeria-2.avif 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Swan Gallet\/ Getty Images<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong><a href=\"https:\/\/highxtar.com\/en\/aap-rocky-is-back-in-music\/\" type=\"link\" id=\"https:\/\/highxtar.com\/en\/aap-rocky-is-back-in-music\/\" target=\"_blank\" rel=\"noreferrer noopener\">A$AP Rocky is back in music.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A$AP Rocky used Chanel\u2019s runway show to quietly launch his jewellery brand PAV\u0112 NITE\u014c, turning the front row into his personal showcase.<\/p>\n","protected":false},"author":50,"featured_media":566438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1082],"class_list":["post-566446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-aap-rocky-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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