{"id":569555,"date":"2026-02-11T23:29:25","date_gmt":"2026-02-11T22:29:25","guid":{"rendered":"https:\/\/highxtar.com\/el-juego-de-las-sillas-en-la-industria-de-la-moda\/"},"modified":"2026-02-11T23:39:51","modified_gmt":"2026-02-11T22:39:51","slug":"musical-chairs-in-the-fashion-industry","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/musical-chairs-in-the-fashion-industry\/","title":{"rendered":"Musical chairs in the fashion industry"},"content":{"rendered":"\n

In recent years, following the creative organizational chart of fashion has become almost impossible. Not because there is a lack of information, but because it is no longer particularly relevant.<\/strong> Creative directors who are here today and gone tomorrow, historic fashion houses that change direction without the change being particularly noticeable, and a persistent feeling that everything is moving… so that nothing really moves.<\/p>\n\n\n\n

Changing creative directors is no longer like changing houses<\/h3>\n\n\n\n

For a long time, the appointment of a creative director meant a profound transformation. Today, however, the changeover functions more as a tool for revitalization than as a fundamental creative decision<\/strong>. Directors are changed in order to: reactivate conversation, reposition the brand in the media cycle, and generate expectation even before a collection exists.<\/p>\n\n\n\n

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