{"id":570023,"date":"2026-02-16T12:46:15","date_gmt":"2026-02-16T11:46:15","guid":{"rendered":"https:\/\/highxtar.com\/?p=570023"},"modified":"2026-02-16T12:46:19","modified_gmt":"2026-02-16T11:46:19","slug":"aap-rocky-transforms-backstage-into-a-spectacle-with-awge-fw26-at-nyfw","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/aap-rocky-transforms-backstage-into-a-spectacle-with-awge-fw26-at-nyfw\/","title":{"rendered":"A$AP Rocky transforms backstage into a spectacle with AWGE FW26 at NYFW"},"content":{"rendered":"\n

In the heart of downtown Manhattan and as part of New York Fashion Week, AWGE<\/strong> presented its third collection with a proposal that literally left backstage with no secrets. For Fall\/Winter 2026, A$AP Rocky’s brand decided that it wasn’t just the end result that was interesting, but everything we don’t normally see.<\/p>\n\n\n\n

Instead of hiding the chaos before the show, AWGE made it the centrepiece. The models stopped at makeup and hairstyling stations visible to the public, touching up in real time<\/strong>. Added to this was a live broadcast showing the behind-the-scenes preparations, integrating the creative process into the runway show itself.<\/p>\n\n\n\n

Glamour was no longer an exclusive secret of the creative team and became part of the narrative. More than a traditional show, it was an immersive experience where the \u2018how it’s done\u2019<\/strong> mattered as much as the \u2018what’s being presented\u2019<\/strong>.<\/p>\n\n\n\n

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Streetwear, motorsports\u2026 and fatherhood<\/h3>\n\n\n\n

If anything defined the collection, it was its ability to unite opposing worlds<\/strong> under a single narrative. The motorsport aesthetic served as the visual backbone, with clear references to the imagery of speed and competition, reinforcing AWGE’s characteristic energy.<\/p>\n\n\n\n

In contrast, fatherhood was integrated as a central element of the discourse. Customised baby carriers and prams appeared on the catwalk, embodying the concept of \u201cdadhood\u201d<\/strong> and adding a more intimate dimension to the proposal. This duality between adrenaline and domestic life does not soften the brand’s identity, but rather expands it into more personal territory.<\/p>\n\n\n\n

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@hey_imlara<\/a>

You can see that #asaprocky<\/a> got the daddy role seriously #awge<\/a><\/p> \u266c audio originale – Lara Volpato<\/a> <\/section> <\/blockquote>