{"id":570174,"date":"2026-02-16T23:00:54","date_gmt":"2026-02-16T22:00:54","guid":{"rendered":"https:\/\/highxtar.com\/el-caso-north-west-convertirse-en-una-marca-antes-que-ser-una-adolescente\/"},"modified":"2026-02-16T23:07:47","modified_gmt":"2026-02-16T22:07:47","slug":"the-north-west-case-becoming-a-brand-before-becoming-a-teenager","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/","title":{"rendered":"The North West case: becoming a brand before becoming a teenager"},"content":{"rendered":"\n<p>At 12 years old, North West has not only released music and given an interview to i-D, she has now also registered her own fashion and jewelry brand: <strong>NOR11.<\/strong> Documents published in The Sun show that <strong>KimYe&#8217;s Kid Inc.<\/strong>, created in California in August 2023, handled the paperwork, with Kardashian as the sole director according to state records.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DStMd2sEqPa\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DStMd2sEqPa\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>The question is no longer whether she has talent. Nor is it whether it is \u201cnormal\u201d for the children of celebrities to be exposed, but rather: <strong>is it morally legitimate to turn a minor&#8217;s public presence into a business venture?<\/strong> And more importantly, <strong>did she ever have the option of not belonging to show business?<\/strong><\/p>\n\n\n\n<p>Being the daughter of <a href=\"https:\/\/www.instagram.com\/kimkardashian\/\">\u00a0<strong>Kim Kardashian<\/strong>\u00a0<\/a>&amp;\u00a0<strong><a href=\"https:\/\/www.instagram.com\/ye\/\">Kanye West<\/a><\/strong>\u00a0is not just a family condition; it is a 24\/7 architecture of exposure. North has not \u201cbroken into\u201d pop culture. She is, in fact, a natural extension of the Kanye-Kim empire. Since birth, she has been observed, commented on, and projected. What we see today is the continuation of a media architecture that did not begin with her, but now formally includes her.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DRKqceMEtcj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DRKqceMEtcj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>NOR11 <\/strong>is not a hobby for a girl her age. It is an entity designed to operate in the market. And the market does not operate on childish logic; it operates on positioning, expectation, and profitability. Can a 12-year-old understand what it means to turn her identity into a commercial category?<\/p>\n\n\n\n<p>We saw her last week singing alongside her father at the concert in Mexico. It is one thing for a minor to sing, but it is quite another for her to register trademarks. When a minor&#8217;s identity becomes a registered trademark, the line between person and product begins to blur.<\/p>\n\n\n\n<p>The recent controversies\u2014the dermal piercings, the release of the song \u201cPIERCING ON MY HAND,\u201d the deliberately provocative aesthetic\u2014are not simple adolescent gestures. They are part of a conscious visual construction that dialogues with adult codes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"North West &quot;PIERCING ON MY HAND&quot; (Official Video)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gIJSjrpM32s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We live in a culture that celebrates aesthetic precocity and overexposure. That applauds children who master the language of branding. That turns self-expression into monetizable content. But accelerating adult codes in a hyper-exposed childhood implies something very specific: growing up under constant scrutiny. And growing up under scrutiny means not having the right to private mistakes.<\/p>\n\n\n\n<p>But there is a difference between spontaneous virality and superstar construction. North West, to make matters worse, represents a lineage, the Kardashians, and the pressure to sustain global expectations and not disappoint a narrative already written by adults is inherent to her existence as it is configured at this moment.&nbsp;<\/p>\n\n\n\n<p>We, as spectators, consume that narrative. We celebrate it. We share it. We are fascinated to see how a child masters adult codes: fashion, performance, attitude. We read it as precocious genius, but it is also a way of accelerating childhood until it disappears. And it is not about preventing a child from singing or giving interviews. It is about asking ourselves: Who capitalizes on that visibility? What happens if in five years she decides to disappear? Can she rebuild an identity outside of the character?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DUy7nwvEo_p\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DUy7nwvEo_p\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>North is not just a child artist. She is part of a new pop aristocracy where the surname functions as part of an infrastructure. The usual argument is: \u201cher parents decide for her.\u201d But when the parents are also a business structure\u2014as in the case of <strong>Kim Kardashian or Kanye West<\/strong>\u2014the line between guardianship and strategy becomes blurred.<\/p>\n\n\n\n<p>The official narrative speaks of creative freedom, personalized education, allowing her to express herself. And there is probably some truth in that. But expression, when backed by business structures and global coverage, ceases to be intimate and becomes capital. It is not the same to accompany a vocation as it is to design a brand.<\/p>\n\n\n\n<p>A minor cannot sign contracts on equal terms. They cannot foresee the long-term reputational impact. They cannot fully consent to permanent exposure.<\/p>\n\n\n\n<p>The question is not whether North is ready. It is whether she should have to be. Because the surname acts as a guarantee, but also as structural pressure. It&#8217;s not just about opportunities; it&#8217;s about expectations. And expectations\u2026 weigh heavily. And that&#8217;s where the debate becomes even broader: <strong>Are we entering an era where cultural mobility is increasingly closed, where superstars no longer emerge, but are inherited?<\/strong><\/p>\n\n\n\n<p>And this is no longer a debate about one specific family. It\u2019s a debate about the cultural moment we\u2019re living in. We consume these narratives. We amplify them. We turn them into aspirations. And in doing so, we normalize the idea that superstardom begins in childhood and that business arrives before adolescence.<\/p>\n\n\n\n<p>Perhaps the real privilege isn\u2019t launching a brand at 12. Perhaps the real privilege is being able to decide \u2014 without pressure \u2014 not to do it yet.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/highxtar.com\/en\/kanye-west-apologises-and-says-he-loves-the-jewish-people\/\">Kanye West apologizes.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>North West launches NOR11 at age 12: precocious talent or childhood turned into global brand infrastructure?<\/p>\n","protected":false},"author":25,"featured_media":570170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603,3073],"tags":[4046],"class_list":["post-570174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","category-pop-english","tag-north-west"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The North West case: becoming a brand before becoming a teenager - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"North West launches NOR11 at age 12: precocious talent or childhood turned into global brand infrastructure?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The North West case: becoming a brand before becoming a teenager\" \/>\n<meta property=\"og:description\" content=\"North West launches NOR11 at age 12: precocious talent or childhood turned into global brand infrastructure?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-16T22:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T22:07:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/02\/Thumb-H-North-West-NOR11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sagra de Manueles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sagra de Manueles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\\\/\"},\"author\":{\"name\":\"Sagra de Manueles\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/a8ecef2e54e3e19ffd47204fae74f975\"},\"headline\":\"The North West case: becoming a brand before becoming a teenager\",\"datePublished\":\"2026-02-16T22:00:54+00:00\",\"dateModified\":\"2026-02-16T22:07:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\\\/\"},\"wordCount\":874,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Thumb-H-North-West-NOR11.jpg\",\"keywords\":[\"North West\"],\"articleSection\":[\"Fashion\",\"Pop\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\\\/\",\"name\":\"The North West case: becoming a brand before becoming a teenager - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Thumb-H-North-West-NOR11.jpg\",\"datePublished\":\"2026-02-16T22:00:54+00:00\",\"dateModified\":\"2026-02-16T22:07:47+00:00\",\"description\":\"North West launches NOR11 at age 12: precocious talent or childhood turned into global brand infrastructure?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\\\/#primaryimage\",\"url\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Thumb-H-North-West-NOR11.jpg\",\"contentUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Thumb-H-North-West-NOR11.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/highxtar.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The North West case: becoming a brand before becoming a teenager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#website\",\"url\":\"https:\\\/\\\/highxtar.com\\\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte &amp; Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/highxtar.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\\\/\\\/highxtar.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/highxtar\",\"https:\\\/\\\/x.com\\\/highxtar_\",\"https:\\\/\\\/www.instagram.com\\\/highxtar\",\"https:\\\/\\\/www.tiktok.com\\\/@highxtar\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/highxtarofficial\",\"https:\\\/\\\/open.spotify.com\\\/user\\\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/a8ecef2e54e3e19ffd47204fae74f975\",\"name\":\"Sagra de Manueles\",\"description\":\"\u00a0s.demanueles@highxtar.com\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/yami.lasheitana\\\/\"],\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/author\\\/sagrademanueles\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The North West case: becoming a brand before becoming a teenager - HIGHXTAR.","description":"North West launches NOR11 at age 12: precocious talent or childhood turned into global brand infrastructure?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/","og_locale":"en_US","og_type":"article","og_title":"The North West case: becoming a brand before becoming a teenager","og_description":"North West launches NOR11 at age 12: precocious talent or childhood turned into global brand infrastructure?","og_url":"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2026-02-16T22:00:54+00:00","article_modified_time":"2026-02-16T22:07:47+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/02\/Thumb-H-North-West-NOR11.jpg","type":"image\/jpeg"}],"author":"Sagra de Manueles","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Sagra de Manueles","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/"},"author":{"name":"Sagra de Manueles","@id":"https:\/\/highxtar.com\/#\/schema\/person\/a8ecef2e54e3e19ffd47204fae74f975"},"headline":"The North West case: becoming a brand before becoming a teenager","datePublished":"2026-02-16T22:00:54+00:00","dateModified":"2026-02-16T22:07:47+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/"},"wordCount":874,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/02\/Thumb-H-North-West-NOR11.jpg","keywords":["North West"],"articleSection":["Fashion","Pop"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/","url":"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/","name":"The North West case: becoming a brand before becoming a teenager - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/02\/Thumb-H-North-West-NOR11.jpg","datePublished":"2026-02-16T22:00:54+00:00","dateModified":"2026-02-16T22:07:47+00:00","description":"North West launches NOR11 at age 12: precocious talent or childhood turned into global brand infrastructure?","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/02\/Thumb-H-North-West-NOR11.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/02\/Thumb-H-North-West-NOR11.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/the-north-west-case-becoming-a-brand-before-becoming-a-teenager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"The North West case: becoming a brand before becoming a teenager"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte &amp; Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/a8ecef2e54e3e19ffd47204fae74f975","name":"Sagra de Manueles","description":"\u00a0s.demanueles@highxtar.com","sameAs":["https:\/\/www.instagram.com\/yami.lasheitana\/"],"url":"https:\/\/highxtar.com\/en\/author\/sagrademanueles\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/570174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=570174"}],"version-history":[{"count":1,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/570174\/revisions"}],"predecessor-version":[{"id":570176,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/570174\/revisions\/570176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/570170"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=570174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=570174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=570174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}