{"id":572940,"date":"2026-02-27T12:58:14","date_gmt":"2026-02-27T11:58:14","guid":{"rendered":"https:\/\/highxtar.com\/?p=572940"},"modified":"2026-02-27T12:58:16","modified_gmt":"2026-02-27T11:58:16","slug":"adidas-originals-continues-to-write-the-story-of-its-original-icon","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/adidas-originals-continues-to-write-the-story-of-its-original-icon\/","title":{"rendered":"adidas Originals continues to write the story of its original icon"},"content":{"rendered":"\n

Kendall Jenner, Lamine Yamal and Olivia Dean embody the essence of the \u201cSuperstar\u201d <\/em>silhouette among the younger generations.<\/h2>\n\n\n\n
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Created for basketball in 1969, adopted by hip hop pioneers, appropriated by skateboarders and elevated by the fashion industry, the Superstar<\/strong> has spanned generations without losing any of its original essence. And now, in the middle of 2026, adidas Originals<\/strong> is starting a new chapter where time is completely ignored.<\/p>\n\n\n\n

The protagonist of this visual narrative is the great Samuel L. Jackson<\/strong>, who leads the campaign by embarking on a quest to find his own Superstars<\/strong>. The story unfolds in the surreal and cinematic Hotel Superstar<\/strong>, a space where time does not exist and where every door leads to the creative universe of a contemporary icon.<\/p>\n\n\n\n

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Directed by photographer and filmmaker Thibaut Grevet<\/a><\/strong>, a loyal collaborator of the brand, the piece transforms the hotel into a metaphor with endless corridors, rooms that open up to different disciplines and generations coexisting on the same plane. Because the Superstar<\/strong> does not belong to a specific era, but is part of those who push culture forward.<\/p>\n\n\n\n

Along the way, Jackson encounters figures who define today’s culture from different disciplines, such as JENNIE<\/strong>, Kendall Jenner<\/strong>, Lamine<\/strong> Yamil<\/strong>, Baby Keem<\/strong>, James Harden<\/strong>, Tyshawn Jones<\/strong> and Olivia Dean<\/strong>. Each embodies the essence of the Superstar in their own way, serving as a connection between the different worlds to which they belong: fashion, music, sport and art.<\/p>\n\n\n\n

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