{"id":57469,"date":"2018-12-12T16:21:46","date_gmt":"2018-12-12T15:21:46","guid":{"rendered":"https:\/\/highxtar.com\/?p=57469"},"modified":"2018-12-12T16:24:26","modified_gmt":"2018-12-12T15:24:26","slug":"farfetch-acquires-stadium-goods","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/farfetch-acquires-stadium-goods\/","title":{"rendered":"Farfetch Acquires Stadium Goods"},"content":{"rendered":"

Farfetch announced Wednesday that it has acquired sneaker purveyor Stadium Goods for $250 million, as the luxury e-commerce marketplace seeks to extend its reach in the growing streetwear market.<\/h3>\n

\"Farfetch<\/p>\n

The companies first partnered on a distribution deal in April. After the deal closes, Stadium Goods<\/strong> inventory will be available everywhere Farfetch\u2019s marketplace reaches, and the business will continue to operate independently while tapping into its new parent\u2019s logistics and delivery capabilities.<\/p>\n

Stadium Goods<\/strong> (web<\/a>)<\/strong> opened in New York\u2019s Soho in 2015, reselling limited edition sneakers to a growing market of fans eager to pay thousands of dollars for rare pairs. Founded by John McPheters and Jed Stiller, the business raised $4.6 million in January 2017 in a Series A funding round led by Forerunner Ventures. In February 2018, LVMH<\/strong> bought a minority stake in the business.<\/p>\n

Most of Stadium Goods\u2019s sales happen online<\/strong>, and the marketplace has partnered with larger digital retailers including Amazon, eBay, Zalando and Alibaba to scale its access to sneakerheads. Last year, it turned over $100 million in gross merchandise volume.<\/p>\n

Farfetch shares were up 1.6 percent at $22.91 Wednesday morning in New York.<\/p>\n","protected":false},"excerpt":{"rendered":"

Farfetch announced Wednesday that it has acquired sneaker purveyor Stadium Goods for $250 million, as the luxury e-commerce marketplace seeks to extend its reach in the growing streetwear market.<\/p>\n","protected":false},"author":1,"featured_media":57464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1631],"class_list":["post-57469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-business-en"],"acf":[],"yoast_head":"\nFarfetch Acquires Stadium Goods - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Farfetch announced Wednesday that it has acquired sneaker purveyor Stadium Goods for $250 million. 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