{"id":575317,"date":"2026-03-16T19:16:28","date_gmt":"2026-03-16T18:16:28","guid":{"rendered":"https:\/\/highxtar.com\/?p=575317"},"modified":"2026-03-16T19:16:29","modified_gmt":"2026-03-16T18:16:29","slug":"levis-and-rose-join-forces-globally","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/levis-and-rose-join-forces-globally\/","title":{"rendered":"Levi’s\u00ae and ROS\u00c9 join forces globally"},"content":{"rendered":"\n

A partnership bringing together two icons of global culture.<\/h2>\n\n\n\n
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Levi’s\u00ae <\/strong>has just announced a multi-year collaboration with ROS\u00c9<\/strong>, one of the most influential figures in contemporary pop. The brand, which has been defining denim for over 150 years, and the artist, whose aesthetic and attitude represent a new generation of stars, have decided to join forces for several years, having first met during the global \u201cBehind Very Original\u201d<\/em><\/strong> campaign launched during the Super Bowl<\/strong>.<\/p>\n\n\n\n

Whilst the previous advert featured various creative figures \u2013 including Doechii<\/strong> and Shai<\/strong> \u2013 sharing the story behind their artistic identities, in this new campaign the brand presents a \u201cBackstory\u201d<\/em><\/strong> dedicated to ROS\u00c9<\/strong>, delving deeper into her creative world and the influences that have shaped her career.<\/p>\n\n\n\n

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Earlier this year, during BLACKPINK<\/strong>\u2019s concerts in Tokyo<\/strong>, the singer<\/a><\/strong> took to the stage wearing several customised Levi\u2019s\u00ae<\/strong> outfits, designed especially for the tour. The custom pieces featured meticulous hand-finished details, premium materials and innovative finishing techniques. And one of these outfits will be on display from 12 March at the Levi’s\u00ae<\/strong> store in Harajuku<\/strong>, where fans will have the chance to see up close the craftsmanship behind the garments created for her performances.<\/p>\n\n\n\n

The partnership will continue to develop throughout this year with an exclusive product collaboration, bringing the ROS\u00c9 aesthetic to a selection of Levi’s\u00ae<\/strong> pieces.<\/p>\n\n\n\n

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The brand that has been setting the standard for denim for over 150 years and the artist whose aesthetic and attitude embody a new generation of stars have decided to join forces for several years.<\/p>\n","protected":false},"author":27,"featured_media":575313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[132],"class_list":["post-575317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-levis"],"acf":[],"yoast_head":"\nLevi's\u00ae and ROS\u00c9 join forces globally - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The brand that has been setting the standard for denim for over 150 years and the artist whose aesthetic and attitude embody a new generation of stars have decided to join forces for several years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/levis-and-rose-join-forces-globally\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Levi's\u00ae and ROS\u00c9 join forces globally\" \/>\n<meta property=\"og:description\" content=\"The brand that has been setting the standard for denim for over 150 years and the artist whose aesthetic and attitude embody a new generation of stars have decided to join forces for several years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/levis-and-rose-join-forces-globally\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-16T18:16:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T18:16:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/03\/thumb-rose-levis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/levis-and-rose-join-forces-globally\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/levis-and-rose-join-forces-globally\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Levi’s\u00ae and ROS\u00c9 join forces globally\",\"datePublished\":\"2026-03-16T18:16:28+00:00\",\"dateModified\":\"2026-03-16T18:16:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/levis-and-rose-join-forces-globally\/\"},\"wordCount\":227,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/levis-and-rose-join-forces-globally\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/03\/thumb-rose-levis.jpg\",\"keywords\":[\"Levi's\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/levis-and-rose-join-forces-globally\/\",\"url\":\"https:\/\/highxtar.com\/en\/levis-and-rose-join-forces-globally\/\",\"name\":\"Levi's\u00ae and ROS\u00c9 join forces globally - 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