{"id":575550,"date":"2026-03-18T10:28:50","date_gmt":"2026-03-18T09:28:50","guid":{"rendered":"https:\/\/highxtar.com\/?p=575550"},"modified":"2026-03-18T10:28:51","modified_gmt":"2026-03-18T09:28:51","slug":"music-doesnt-stop-even-in-the-afterlife-with-this-urn-by-liquid-death-and-spotify","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/music-doesnt-stop-even-in-the-afterlife-with-this-urn-by-liquid-death-and-spotify\/","title":{"rendered":"Music doesn\u2019t stop (even in the afterlife) with this urn by Liquid Death and Spotify"},"content":{"rendered":"\n<p>In a world where brands are constantly competing to surprise, some choose not to turn the volume down but to crank it up\u2026 even beyond life itself. That\u2019s exactly what happens with the unexpected collaboration between <strong>Spotify<\/strong> and <strong><a href=\"https:\/\/liquiddeath.com\/en-es\/pages\/spotify-urn\" type=\"link\" id=\"https:\/\/liquiddeath.com\/en-es\/pages\/spotify-urn\" target=\"_blank\" rel=\"noreferrer noopener\">Liquid Death<\/a><\/strong>, which transforms something as serious as a funeral urn into a piece that is as irreverent as it is functional. Dubbed the \u2018<strong>eternal playlist urn<\/strong>\u2019, this release blends music, design and a healthy dose of dark humour, immediately grabbing attention. With just<strong> 150 units <\/strong>available in the United States and a price tag of<strong> 495 dollars<\/strong>, it didn\u2019t take long to sell out, quickly becoming a cult item for those drawn to the unusual.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"World\u2019s First Music-Streaming Urn from Liquid Death x Spotify\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2QXRyGBDFME?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>But make no mistake, this isn\u2019t just a quirky marketing stunt \u2014 it actually works. The urn features a <strong>Bluetooth speaker <\/strong>neatly built into the lid, allowing you to play music straight from your phone with ease. The idea of \u2018<strong>bringing music to the afterlife<\/strong>\u2019 isn\u2019t just a catchy line; it perfectly sums up the product\u2019s laid-back tone and underlying message. In the end, it\u2019s a modern twist on something deeply traditional, designed for a generation that lives with music at the centre of everyday life.<\/p>\n\n\n\n<p>This concept fits perfectly with Liquid Death\u2019s identity, a brand known for its provocative, death-inspired aesthetic and its disruptive approach to the drinks industry. Cofounded by <strong>Mike Cessario<\/strong>, former creative director at Netflix, the company has built its image through bold and unconventional campaigns. Meanwhile, Spotify continues to explore new ways of emotionally connecting with users, focusing on personalised experiences that go beyond simple streaming.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-more-than-just-an-urn\">More than just an urn<\/h2>\n\n\n\n<p>And that\u2019s not all. The idea doesn\u2019t stop with the urn, as the campaign also introduced a playlist generator called \u2018eternal\u2019. This tool creates personalised playlists based on slightly unusual questions such as \u2018<strong>what\u2019s your eternal vibe?<\/strong>\u2019 or \u2018<strong>what would your ghost sound like?<\/strong>\u2019. Everything ties neatly into the same concept, extending the experience into the digital space. In the end, you\u2019re not just buying a striking object \u2014 you\u2019re also helping create your own soundtrack for eternity in a far more interactive and personal way.<\/p>\n\n\n\n<p>That said, while the product is real and fully functional, its purpose <strong>is clearly promotional <\/strong>rather than practical. It\u2019s aimed at <strong>collectors, fans <\/strong>of this aesthetic and people who enjoy unconventional ideas. It isn\u2019t intended to replace anything within the funeral industry, but rather to exist as a symbolic piece that doesn\u2019t take itself too seriously. And in a market saturated with fairly similar campaigns, ideas like this prove that sometimes the most unexpected concepts are the ones that truly stand out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A speaker inside an urn? The famous drinks brand and the streaming giant take music\u2026 a bit too far.<\/p>\n","protected":false},"author":50,"featured_media":575546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[4283,2368,4284],"class_list":["post-575550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-liquid-death","tag-spotify-en","tag-urn"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Music doesn\u2019t stop (even in the afterlife) with this urn by Liquid Death and Spotify - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"A speaker inside an urn? 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