{"id":576795,"date":"2026-03-24T12:33:52","date_gmt":"2026-03-24T11:33:52","guid":{"rendered":"https:\/\/highxtar.com\/?p=576795"},"modified":"2026-03-24T12:33:56","modified_gmt":"2026-03-24T11:33:56","slug":"the-drama-hoodie-the-new-marty-supreme-jacket","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/the-drama-hoodie-the-new-marty-supreme-jacket\/","title":{"rendered":"\u2018The Drama\u2019 hoodie: the new \u2018Marty Supreme\u2019 jacket?"},"content":{"rendered":"\n

Fashion and cinema are entering an increasingly visible romance, and this week the phenomenon surrounding The Drama<\/em>, the upcoming film starring Zendaya<\/a><\/strong> and Robert Pattinson,<\/a><\/strong> has made that clear. What began as a simple promotional strategy has evolved into something bigger: a conversation about how film merchandise is taking over the space once dominated by band T-shirts. In this context, The Drama<\/a><\/em> <\/strong>hoodie is emerging as a potential successor to the now-iconic \u201cMarty Supreme jacket<\/a><\/strong>\u201d, a piece that set trends last year.<\/p>\n\n\n\n

The film\u2019s press tour has been key to this narrative, particularly thanks to Zendaya, who has turned each appearance into a carefully considered bridal reference. From rewearing a Vivienne Westwood<\/strong> dress she previously wore to the Oscars, her styling does more than promote the film \u2014 it builds a cohesive visual universe that plays with the idea of marriage, even hinting at the fantasy of a possible secret wedding with Tom Holland <\/a><\/strong>in recent weeks. It\u2019s not the first time she\u2019s done this: we saw it during the promotion of Spider-Man<\/em>, much like Margot Robbie, who turned every red carpet for Wuthering Heights<\/em> or Barbie<\/em><\/a><\/strong> into an extension of the film\u2019s world.<\/p>\n\n\n\n

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@entertainmenttonight<\/a>

Zendaya hit the white carpet for the premiere of ‘The Drama’ rocking a very special \ud835\udcfc\ud835\udcf8\ud835\udcf6\ud835\udcee\ud835\udcfd\ud835\udcf1\ud835\udcf2\ud835\udcf7\ud835\udcf0 \ud835\udcf8\ud835\udcf5\ud835\udced \u2013 the timeless Vivienne Westwood slip dress she wore to the 2015 Oscars. \ud83e\udd79\ud83e\udd0d #zendaya<\/a> #thedrama<\/a> #oscars<\/a> #viviennewestwood<\/a><\/p> \u266c original sound – Entertainment Tonight – Entertainment Tonight<\/a> <\/section> <\/blockquote>