{"id":576884,"date":"2026-03-25T10:36:15","date_gmt":"2026-03-25T09:36:15","guid":{"rendered":"https:\/\/highxtar.com\/?p=576884"},"modified":"2026-03-25T10:36:17","modified_gmt":"2026-03-25T09:36:17","slug":"why-are-luxury-brands-obsessed-with-opening-stores-and-why-now","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/why-are-luxury-brands-obsessed-with-opening-stores-and-why-now\/","title":{"rendered":"Why are luxury brands obsessed with opening stores \u2014 and why now?"},"content":{"rendered":"\n

Against all odds \u2014and defying years of discourse around the death of retail\u2014 luxury brands are staging a comeback to physical spaces that is as visible as it is strategic. Europe<\/a><\/strong> has become the playing field where major houses compete not only to sell, but to claim territory. Far from being mere stores, new openings act as declarations of power. The more central, the more iconic; the larger, the more influential. The numbers speak for themselves: 96 new stores in 2025, marking a 13% increase. And yes, this is no longer just about selling handbags.<\/p>\n\n\n\n

The battle is literal. Every premium corner matters. Rising rents and the lack of available space have turned the most coveted streets into true battlegrounds where luxury giants compete aggressively<\/strong>. Groups such as LVMH<\/a><\/strong>, Kering<\/a><\/strong> and Richemont<\/a><\/strong> are leading the charge, but they are not alone. Younger brands are also claiming their space, aware that visibility today is almost as valuable as the product itself. The result is increasingly spectacular stores<\/strong>, designed not only to be entered\u2026 but to linger in memory (and on the feed).<\/p>\n\n\n\n

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@nataliemariejust<\/a>

New @Louis Vuitton store on Fifth Ave is a work of art \ud83d\udd12\u2728 #louisvuitton<\/a> #fifthavenue<\/a> #nyc<\/a> #newyorkcity<\/a> #architecture<\/a> #designer<\/a> #fyp\u30b7<\/a> #fyp\u30b7\u309aviral<\/a> #fypchallenge<\/a> <\/p> \u266c original sound – rxnplify<\/a> <\/section> <\/blockquote>