{"id":577318,"date":"2026-03-30T12:13:42","date_gmt":"2026-03-30T10:13:42","guid":{"rendered":"https:\/\/highxtar.com\/?p=577318"},"modified":"2026-03-30T12:13:43","modified_gmt":"2026-03-30T10:13:43","slug":"adidas-continues-to-turn-football-into-culture-now-in-partnership-with-dellafuente","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/adidas-continues-to-turn-football-into-culture-now-in-partnership-with-dellafuente\/","title":{"rendered":"adidas continues to turn football into culture, now in partnership with Dellafuente"},"content":{"rendered":"\n

The artist unveils the new collection of away kits for the World Cup.<\/h2>\n\n\n\n
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adidas Originals<\/strong> places Dellafuente<\/strong> at the heart of its latest campaign, where sport, music and style come together in a cultural move. The return of the brand\u2019s iconic trefoil to the international stage, for the first time in 36 years, deserves a campaign that lives up to the anticipation. The result is a move that taps into nostalgia and reimagines the present of the beautiful game from a much broader perspective, where aesthetics matter just as much as high performance.<\/p>\n\n\n\n

To this end, the sports giant has brought together a stellar line-up that transcends disciplines and geographical boundaries. From legends such as Lionel Messi<\/strong> to the new generation represented by Lamine Yamal<\/strong>, and including key figures from the music industry such as Bizarrap<\/a><\/strong><\/strong>. But it is Dellafuente<\/strong> who anchors the initiative in a particularly significant dimension: the cultural one.<\/p>\n\n\n\n

A long-standing brand ambassador, the artist has gradually built a unique world \u2013 somewhere between the spiritual, the urban and the emotional \u2013 that resonates with a generation that no longer sees football as just a sport. His recent success confirms this, having filled Madrid<\/strong>\u2019s Estadio Metropolitano<\/strong> twice over two unforgettable nights.<\/p>\n\n\n\n

His involvement in the campaign reinforces the idea that the shirt is no longer just a piece of kit for competition, but has become a cultural icon.<\/p>\n\n\n\n

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A long-standing brand ambassador, the artist has gradually built a unique world \u2013 somewhere between the spiritual, the urban and the emotional \u2013 that resonates with a generation that no longer sees football as just a sport.<\/p>\n","protected":false},"author":27,"featured_media":577305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[637,1237],"class_list":["post-577318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-adidas-originals-en","tag-dellafuente-en"],"acf":[],"yoast_head":"\nadidas continues to turn football into culture, now in partnership with Dellafuente - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"A long-standing brand ambassador, the artist has gradually built a unique world \u2013 somewhere between the spiritual, the urban and the emotional \u2013 that resonates with a generation that no longer sees football as just a sport.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/adidas-continues-to-turn-football-into-culture-now-in-partnership-with-dellafuente\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"adidas continues to turn football into culture, now in partnership with Dellafuente\" \/>\n<meta property=\"og:description\" content=\"A long-standing brand ambassador, the artist has gradually built a unique world \u2013 somewhere between the spiritual, the urban and the emotional \u2013 that resonates with a generation that no longer sees football as just a sport.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/adidas-continues-to-turn-football-into-culture-now-in-partnership-with-dellafuente\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T10:13:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T10:13:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/03\/THUMB-dellafuente-adidas-originals.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/adidas-continues-to-turn-football-into-culture-now-in-partnership-with-dellafuente\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/adidas-continues-to-turn-football-into-culture-now-in-partnership-with-dellafuente\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"adidas continues to turn football into culture, now in partnership with Dellafuente\",\"datePublished\":\"2026-03-30T10:13:42+00:00\",\"dateModified\":\"2026-03-30T10:13:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/adidas-continues-to-turn-football-into-culture-now-in-partnership-with-dellafuente\/\"},\"wordCount\":242,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/adidas-continues-to-turn-football-into-culture-now-in-partnership-with-dellafuente\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/03\/THUMB-dellafuente-adidas-originals.jpg\",\"keywords\":[\"Adidas Originals\",\"DELLAFUENTE\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/adidas-continues-to-turn-football-into-culture-now-in-partnership-with-dellafuente\/\",\"url\":\"https:\/\/highxtar.com\/en\/adidas-continues-to-turn-football-into-culture-now-in-partnership-with-dellafuente\/\",\"name\":\"adidas continues to turn football into culture, now in partnership with Dellafuente - 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