{"id":578099,"date":"2026-04-06T18:58:25","date_gmt":"2026-04-06T16:58:25","guid":{"rendered":"https:\/\/highxtar.com\/la-vuelta-de-boy-london-o-lo-mismo-nunca-se-fue\/"},"modified":"2026-04-06T19:03:38","modified_gmt":"2026-04-06T17:03:38","slug":"la-vuelta-de-boy-london-o-lo-mismo-nunca-se-fue","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/la-vuelta-de-boy-london-o-lo-mismo-nunca-se-fue\/","title":{"rendered":"The Return of BOY London\u2014or Maybe It Never Left"},"content":{"rendered":"\n

Founded in 1976 by Stephane Raynor at 153 Kings Road, BOY London<\/strong> was part of a scene where clothing was not just about aesthetics, but also about making a statement. Associated with figures such as Sid Vicious, Boy George, and Madonna, the brand served as a symbol within British counterculture. <\/strong>That spirit, according to Can Tran, the current creative director, is the starting point: reconnecting with the \u201coriginal essence\u201d of BOY,<\/strong> which is more closely tied to cultural provocation per se than to run-of-the-mill commercial exploitation.<\/p>\n\n\n\n

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