{"id":578729,"date":"2026-04-09T16:44:29","date_gmt":"2026-04-09T14:44:29","guid":{"rendered":"https:\/\/highxtar.com\/?p=578729"},"modified":"2026-04-09T16:44:30","modified_gmt":"2026-04-09T14:44:30","slug":"this-summer-belongs-to-zara-larsson-and-desigual","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/this-summer-belongs-to-zara-larsson-and-desigual\/","title":{"rendered":"This summer belongs to Zara Larsson and Desigual"},"content":{"rendered":"\n

Under the LIFE’S A BEACH<\/em> concept, the brand and the pop superstar are putting a fresh spin on the warmer months.<\/h2>\n\n\n\n

Desigual<\/strong> and Zara Larsson<\/strong> have set out on a mission to make summer a way of life, blending the brand\u2019s optimistic spirit with the singer\u2019s energy. The result is a visual world where vibrant prints, figure-hugging silhouettes and handcrafted details take centre stage.<\/p>\n\n\n\n

The global campaign follows a clear concept: the summer season as a mindset, and Zara<\/strong> embodies that spirit through her magnetic, confident, vibrant and carefree presence. Each image exudes optimism and naturalness, reinforcing Desigual<\/strong>\u2019s philosophy of celebrating individuality through colourful garments, textures with character and plenty of Y2K references, of course.<\/p>\n\n\n\n

This collaboration comes at a pivotal moment in the Swedish artist<\/a><\/strong>\u2019s career, having recently been nominated for a 2026 Grammy Award<\/strong> in the Best Dance Pop Recording<\/em> category for Midnight Sun<\/strong><\/em>. An album brimming with radiance and energy, it connects naturally with the campaign\u2019s aesthetic.<\/p>\n\n\n\n

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The global campaign is based on a clear concept: the summer season as a mindset, and Zara embodies that spirit through her magnetic, confident, vibrant and carefree presence. <\/p>\n","protected":false},"author":27,"featured_media":578724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2384],"class_list":["post-578729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-desigual-en"],"acf":[],"yoast_head":"\nThis summer belongs to Zara Larsson and Desigual - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The global campaign is based on a clear concept: the summer season as a mindset, and Zara embodies that spirit through her magnetic, confident, vibrant and carefree presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/this-summer-belongs-to-zara-larsson-and-desigual\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This summer belongs to Zara Larsson and Desigual\" \/>\n<meta property=\"og:description\" content=\"The global campaign is based on a clear concept: the summer season as a mindset, and Zara embodies that spirit through her magnetic, confident, vibrant and carefree presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/this-summer-belongs-to-zara-larsson-and-desigual\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T14:44:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T14:44:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/04\/thumb-zara-larsson-desigual.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/this-summer-belongs-to-zara-larsson-and-desigual\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/this-summer-belongs-to-zara-larsson-and-desigual\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"This summer belongs to Zara Larsson and Desigual\",\"datePublished\":\"2026-04-09T14:44:29+00:00\",\"dateModified\":\"2026-04-09T14:44:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/this-summer-belongs-to-zara-larsson-and-desigual\/\"},\"wordCount\":174,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/this-summer-belongs-to-zara-larsson-and-desigual\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/04\/thumb-zara-larsson-desigual.jpg\",\"keywords\":[\"Desigual\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/this-summer-belongs-to-zara-larsson-and-desigual\/\",\"url\":\"https:\/\/highxtar.com\/en\/this-summer-belongs-to-zara-larsson-and-desigual\/\",\"name\":\"This summer belongs to Zara Larsson and Desigual - 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