{"id":581010,"date":"2026-04-21T17:07:43","date_gmt":"2026-04-21T15:07:43","guid":{"rendered":"https:\/\/highxtar.com\/?p=581010"},"modified":"2026-04-21T17:07:44","modified_gmt":"2026-04-21T15:07:44","slug":"isamaya-ffrench-and-nike-strike-a-balance-in-run-forever","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/isamaya-ffrench-and-nike-strike-a-balance-in-run-forever\/","title":{"rendered":"Isamaya Ffrench and Nike strike a balance in ‘Run Forever’"},"content":{"rendered":"\n

Sport and beauty come together in a limited-edition collection.<\/h2>\n\n\n\n

Taking the frenetic pace of London and the duality between aesthetics and performance in women\u2019s sport as their starting point, Isamaya Ffrench<\/strong> and Nike<\/strong> present a collection centred on the Vomero Premium<\/em><\/strong>, one of the Swoosh\u2019s most iconic silhouettes. On this occasion, the British make-up artist brings her disruptive vision to one of the most influential areas of global lifestyle, and to do so she has enlisted the help of athlete Dina Asher-Smith<\/a><\/strong>, a key figure in international running \u2013 and also a London<\/strong> native.<\/p>\n\n\n\n

\u201cIsamaya is a creative force, and I love that the collection is inspired by the city we both come from and love to run in. London is beautiful, diverse, and vibrant, but it\u2019s also a city that works very hard, has a real fighting spirit, and has shaped who I am, both as a person and as a runner,\u201d <\/em><\/strong>says the athlete.<\/p>\n\n\n\n

Beyond footwear, the \u201cRun Forever\u201d<\/em><\/strong> collection also introduces SCULPT 04<\/strong>, a recovery tool designed in collaboration with reflexologist Maria<\/strong> Pecoff<\/strong>. It has been conceived as a post-run essential and ties in directly with the world of functional beauty that Ffrench<\/strong> has been exploring for years.<\/p>\n\n\n\n

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