{"id":581271,"date":"2026-04-22T17:24:18","date_gmt":"2026-04-22T15:24:18","guid":{"rendered":"https:\/\/highxtar.com\/?p=581271"},"modified":"2026-04-22T17:24:19","modified_gmt":"2026-04-22T15:24:19","slug":"pradas-impossible-beaches","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/pradas-impossible-beaches\/","title":{"rendered":"Prada\u2019s impossible beaches"},"content":{"rendered":"\n

‘Days of Summer’<\/em> presents an unexpected world where the city and escapism are no longer at odds.<\/h2>\n\n\n\n

This summer, Prada<\/strong> brings the sand to urban settings, where it rises above the skyscrapers. Bodies suspended in scenes that defy logic, swimming \u2013 almost literally \u2013 in the air. This creates a series of impossible contrasts which, far from being contradictory, reinforce the Italian fashion house\u2019s visual language.<\/p>\n\n\n\n

The campaign images, photographed by David Sims<\/a><\/strong>, amplify the instinctive clashes that already defined the collection. Bella Hadid<\/strong>, Damson<\/strong> Idris<\/strong>, Louis Partridge<\/strong> and Liu Wen<\/strong> inhabit what might be described as metropolitan islands or individual oases set within urban landscapes. In some shots, the beach completely dominates the scene, isolating the subjects in a surreal calm; in others, the city bursts in, infiltrating the image and constantly reminding us of this coexistence of realities.<\/p>\n\n\n\n

Prada applies this same approach to its garments, where traditional codes are reimagined through a sense of contrast. Urban tailoring meets swimwear, formal styles are relaxed, and casual wear takes on a fresh perspective.<\/p>\n\n\n\n

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The campaign images, photographed by David Sims, amplify the instinctive contrasts that already defined the collection. <\/p>\n","protected":false},"author":27,"featured_media":581268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[],"class_list":["post-581271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en"],"acf":[],"yoast_head":"\nPrada\u2019s impossible beaches - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The campaign images, photographed by David Sims, amplify the instinctive contrasts that already defined the collection.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/pradas-impossible-beaches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prada\u2019s impossible beaches\" \/>\n<meta property=\"og:description\" content=\"The campaign images, photographed by David Sims, amplify the instinctive contrasts that already defined the collection.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/pradas-impossible-beaches\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-22T15:24:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T15:24:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/04\/thumb-prada-summer-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/pradas-impossible-beaches\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/pradas-impossible-beaches\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Prada\u2019s impossible beaches\",\"datePublished\":\"2026-04-22T15:24:18+00:00\",\"dateModified\":\"2026-04-22T15:24:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/pradas-impossible-beaches\\\/\"},\"wordCount\":177,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/pradas-impossible-beaches\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/thumb-prada-summer-2026.jpg\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/pradas-impossible-beaches\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/pradas-impossible-beaches\\\/\",\"name\":\"Prada\u2019s impossible beaches - 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