{"id":581489,"date":"2026-04-23T15:53:23","date_gmt":"2026-04-23T13:53:23","guid":{"rendered":"https:\/\/highxtar.com\/?p=581489"},"modified":"2026-04-23T15:53:25","modified_gmt":"2026-04-23T13:53:25","slug":"lacoste-returns-to-the-mutua-madrid-open","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/lacoste-returns-to-the-mutua-madrid-open\/","title":{"rendered":"Lacoste returns to the Mutua Madrid Open"},"content":{"rendered":"\n

For the fourth year running, the brand has become the tournament\u2019s official sponsor.<\/h2>\n\n\n\n

Lacoste<\/strong> is reaffirming its position at one of the most significant events on the international calendar: the Mutua Madrid Open<\/strong>, and is doing so through a narrative that brings together sport, style and culture.<\/p>\n\n\n\n

The tournament once again brings together Team Lacoste<\/strong>, a line-up that embodies the essence of the brand through Daniil Medvedev<\/strong>, Grigor<\/strong> Dimitrov<\/strong>, Arthur<\/strong> Fils<\/strong>, Ugo Humbert<\/strong>, Eva Lys<\/strong> and Alexander Blockx<\/strong>, who will take to the clay courts to showcase a vision of tennis that goes beyond mere performance.<\/p>\n\n\n\n

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This season also sees the launch of a co-branded capsule collection that reinterprets the classic codes of tennis through a contemporary lens. The net \u2013 an essential element of the game \u2013 is transformed into a graphic pattern that runs throughout the collection, adding texture and dynamism to the garments. The colour palette balances blues with white and terracotta accents, as a direct nod to clay courts. Designed for men, women and children, the collection straddles the line between technical and everyday wear, integrating itself into the tournament itself by serving as the ball boys\u2019 and girls\u2019 uniforms.<\/p>\n\n\n\n

Inside the Caja M\u00e1gica<\/strong>, Lacoste<\/strong> has created its own ecosystem, where the shops serve as hubs showcasing both the official kits and the capsule collection, alongside a range of exclusive merchandise that capitalises on the boom in sports merch. The experience is enhanced by customisation options and a selection of the brand\u2019s iconic pieces, from the classic polo shirt to the season\u2019s new essentials.<\/p>\n\n\n\n

Meanwhile, the Sky Lounge<\/strong> returns as an elevated meeting place for guests and VIPs, whilst the Espace Lenglen<\/strong> pays tribute to one of Lacoste\u2019s most recent icons: the bag of the same name.<\/p>\n\n\n\n

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Y por si todo esto fuera poco, el esp\u00edritu de la competici\u00f3n se traslada tambi\u00e9n a la ciudad, con intervenciones clave en espacios como Gran<\/strong> V\u00eda<\/strong>, Serrano<\/strong> y la Terminal 4 <\/strong>delAeropuerto Adolfo Su\u00e1rez Madrid-Barajas<\/strong>. El cierre llega con Club Lacoste Madrid<\/strong>, una extensi\u00f3n natural del evento que encapsula su dimensi\u00f3n m\u00e1s social. Ubicado en el SixtyOne<\/a><\/strong>, es uno de los espacios m\u00e1s exclusivos de la capital.<\/p>\n\n\n\n

And as if all that weren\u2019t enough, the spirit of the competition also spills over into the city, with key installations in locations such as Gran V\u00eda<\/strong>, Serrano<\/strong> and Terminal 4<\/strong> at Adolfo Su\u00e1rez Madrid-Barajas Airport<\/strong>. The event concludes with Club Lacoste Madrid<\/strong>, a natural extension of the event that captures its most social aspect. Located at SixtyOne<\/a><\/strong>, one of the capital\u2019s most exclusive venues.<\/p>\n","protected":false},"excerpt":{"rendered":"

The tournament once again brings together Team Lacoste, a line-up that embodies the essence of the brand through Daniil Medvedev, Grigor Dimitrov, Arthur Fils, Ugo Humbert, Eva Lys and Alexander Blockx.<\/p>\n","protected":false},"author":27,"featured_media":581483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1151],"class_list":["post-581489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-lacoste-en"],"acf":[],"yoast_head":"\nLacoste returns to the Mutua Madrid Open - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The tournament once again brings together Team Lacoste, a line-up that embodies the essence of the brand through Daniil Medvedev, Grigor Dimitrov, Arthur Fils, Ugo Humbert, Eva Lys and Alexander Blockx.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/lacoste-returns-to-the-mutua-madrid-open\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lacoste returns to the Mutua Madrid Open\" \/>\n<meta property=\"og:description\" content=\"The tournament once again brings together Team Lacoste, a line-up that embodies the essence of the brand through Daniil Medvedev, Grigor Dimitrov, Arthur Fils, Ugo Humbert, Eva Lys and Alexander Blockx.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/lacoste-returns-to-the-mutua-madrid-open\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-23T13:53:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T13:53:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/04\/thumb-lacoste-madrid-open-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/lacoste-returns-to-the-mutua-madrid-open\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/lacoste-returns-to-the-mutua-madrid-open\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Lacoste returns to the Mutua Madrid Open\",\"datePublished\":\"2026-04-23T13:53:23+00:00\",\"dateModified\":\"2026-04-23T13:53:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/lacoste-returns-to-the-mutua-madrid-open\\\/\"},\"wordCount\":444,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/lacoste-returns-to-the-mutua-madrid-open\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/thumb-lacoste-madrid-open-2026.jpg\",\"keywords\":[\"Lacoste\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/lacoste-returns-to-the-mutua-madrid-open\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/lacoste-returns-to-the-mutua-madrid-open\\\/\",\"name\":\"Lacoste returns to the Mutua Madrid Open - 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